Success Stories
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In an effort to reduce Cost Per Purchase (CPP) and improve overall performance, Domino’s Pizza partnered with Snapchat in MENA and tested the platform’s recently launched tCPA (target cost bidding), driving significant results in the process.
When Snapchat announced an opportunity for brands to partner together to Alpha test the latest ad product, Sponsored Snaps, Wendy’s jumped at the chance. Sponsored Snaps — which offer a way for brands to engage with users by delivering a full-screen, vertical video ad directly to their chat feed — provided the perfect canvas for Wendy’s to be their authentically sassy self in a way they’ve never done before.
Snapchat achieves 50% lower Cost per Order for Domino’s UK and delivers positive ROAS in MMM study. Learn more!
McDonald’s achieves the Netherlands’ longest Snapchat Lens playtime. Learn more!
Historically synonymous with fast food rather than festivities, McDonald’s wanted to reframe its perception ahead of the Christmas period. A regular Snap partner, the iconic brand wanted to leverage the platform to communicate its connection to shared experiences and gift giving.
