Lead Generation Advertising on Snapchat
Grow your customer base from Snapchat’s community of 850 million people.
Why Snapchat for Lead Generation
Reach a huge audience of 850 million people who use Snapchat every month.¹
Get discovered by Gen Z and Millennials with $5 trillion in spending power.²
Get noticed by an audience who opens Snapchat nearly 40 times a day.³
Popular Ways to Use Lead Generation Ads
Lead Generation Ads help businesses collect valuable contact information from potential customers.
Appointment booking
Health and wellness brands can capture leads by allowing customers to book appointments directly through the ad.
Program enrollment
Educational institutions and programs can generate interest and collect information from potential students so they can learn more.
Business inquiries
Businesses like automotive dealers or home service providers can gather contact details to follow up with quotes and information.
Event signups
Promote upcoming events by capturing attendee information, making it easy to follow up with reminders and details.
Lead Generation, Simplified
Snapchat’s lead generation ads streamline collecting information.
Customizable in-app lead forms
Potential customers can fill out their information immediately when they click on your ad, decreasing user drop off. You have full control over the form questions, so you can tailor it for your goals.
Autofill lead information
Snapchat user’s profile information gets pre-populated in your form, making it easier to complete.
Simple setup
You don’t need to create a separate landing page and you can measure your ad performance directly in Snapchat Ads Manager.
Send Your Leads in Real Time to Your CRM
Send your Snapchat leads directly to your CRM in real time using our partner integrations—no coding needed. Leads are automatically delivered, saving you from manual downloads, so you can focus on nurturing and converting them into customers.
Success Story:
University of Idaho
Understanding that Gen Z spends significant time on social media, the University of Idaho partnered with Carnegie, a leader in higher-education marketing, to leverage Snapchat to reach students where they’re most active. They launched two targeted lead-generation campaigns on Snapchat which drove 69% of all their undergraduate conversions at a 22% lower cost per conversion.
How to Set Up Your Lead Ad
Objective and goal
Select Lead Generation as your objective and Leads as your Adset Goal.
Bid strategy
Autobid is recommended.
Targeting
Experiment with ad sets to find your best-performing audience. Try testing a broad audience, Lookalike audience, and interest-based audience to see what gets the best results.
Creative
Include a clear and valuable offer in your ad to capture your audience’s attention. Reinforce the offer in the top of your lead form.
Lead Form
Keep your form short, and only ask for the most necessary information. This will result in more leads because fewer people will drop off.
Frequently Asked Questions
Where can I download Snapchat leads?
CSV downloads of your leads are available in Ads Manager at the Ad Account level. When Leads are present, you can click "Download Leads" to download. You can automatically route these leads to your preferred CRM by connecting through our partner integrations with Zapier, Leadsbridge, or Datahash.
Can I use my own lead form on my website instead of Snapchat’s native lead forms?
Yes, Snapchat offers website lead ads as well as native lead gen ads.
I use a CRM and want my new leads funneled there. How can I do this?
Easily automate lead routing to your preferred CRM with our partner integrations with Zapier, Leadsbridge, or Datahash.
What's an example of a successful lead generation campaign?
To increase undergraduate applications, the University of Idaho utilized Snapchat lead-generation campaigns to target a Gen Z audience. These efforts resulted in Snapchat driving 69% of undergraduate conversions at a 22% lower cost per acquisition. Learn more in the University of Idaho success story.
What is lead generation and why is it important?
Lead generation is a way to prospect for new customers and find people who are interested in your products or services. You can use the information you gather to generate sales leads, grow a newsletter list, or some other purpose. You can assume they’re high-intent people and can advertise to them accordingly.
What are some best practices for creating a lead gen form for my website?
Keep it simple and only ask for the minimum information you need, such as names and email addresses. The more info you ask people to supply, the more likely they are to abandon the form without finishing it. Consider offering an incentive for filling out the form, such as a discount coupon.
Ready to get started?