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Snapchat Advertising Targeting Options

Reach 238 million Snapchat users based on interest, location, demographics and more.¹
Create an ad

Connect with your target audience

Target users based on their online and real world interests and behaviors, their geographic location, and by demographic

Interests and behaviors

Reach Snapchatters based on their online and real world interests and behaviors.

Location

Target by country, metros, radiuses around a specific address, and more.

Demographics

Reach Snapchatters by age, gender, language, and more.

Optimize your campaigns

Customize your targeting to reach previous customers, website visitors, and more

Snap audience match

Target customers using a customer list of emails, phone numbers or device IDs - reach Snapchatters who have interacted with your brand or business in the past using Snap Audience Match

Lookalike audiences

Expand your reach by finding Snapchat users similar to your existing customers. Lookalike Audiences identifies Snapchat users that are similar to your existing customer base on Snapchat. 

Mobile app audiences

Mobile App Custom Audiences are dynamically updating audiences generated from data from your app passed back to Snapchat from your Mobile Measurement Partner (MMP), and created through Snap’s Ads Manager at the Ad Account level. 

Pixel custom audiences

Target a group of high-intent Snapchatters who have engaged with your brand’s website  with a flexible lookback window with Pixel Custom Audiences.

Ad engagement audiences

An Ad Engagement Audience reaches Snapchatters who have previously engaged with your ads. Retarget Snapchatters who have swiped up on an Image or Video Ad, viewed a full Video Ad, opened a Story Ad, shared or saved a Lens or Filter, or were served a paid impression.

Third-party custom audiences

Reach Snapchatters based on their past buying patterns or viewing behaviors. Tap into an expansive data marketplace to develop a segment for an individual campaign, objective, product, or service.  Currently available in the U.S. only.

Track conversions with the Snap Pixel

The Snap Pixel measures the impact of your campaigns across devices. See how many Snapchatters take action on your website after seeing your ads

Get started with four simple steps

  • Create your Snap Pixel: First, log into your Ads Manager account, select ‘Snap Pixel’ from the navigation, then select ‘Create my Snap Pixel’. For a step-by step guide on how to create a Snap Pixel, watch this video.
  • Validate your Snap Pixel: Use the Snap Pixel Helper to verify and troubleshoot Snap Pixel implementations. For a step-by step guide on how to validate your Snap Pixel, watch this video.
  • Analyze Pixel data: To see your Pixel data in Ads Manager, click on ‘Snap Pixel’ from the navigation. This gives you a view of the aggregate statistics and detailed dashboards from your Pixel Data. For a step-by step guide on how to analyze your Pixel data, watch this video.

Retargeting on Snapchat

Help Snapchatters rediscover what they love about your business

Retarget previous or interested customers

Reach customers who have interacted with your brand or business in the past using Snap Audience Match. Simply upload a customer list of emails, phone numbers or unique identifiers to create a Snap Audience Match audience and run ads. 

Reach Snapchatters who engaged with your campaigns

With Ad Engagement Audiences, you can retarget Snapchatters who have engaged with your Snapchat Ads in the past. Retarget Snapchatters who have swiped up on a Single Image or Video Ad, viewed a full Video Ad, opened a Story Ad, shared / saved a Lens or Filter, or were served a paid impression.

Retarget website visitors using the Snap Pixel

The Snap Pixel is a piece of code that helps businesses measure the cross-device impact of their campaigns on Snapchat. The Snap Pixel gives you insight into how many Snapchatters take action on your website after seeing your ad on Snapchat. Implementing the Snap Pixel unlocks Pixel Custom Audiences, which allows you to retarget Snapchatters who have visited your website and boost online conversions.

Reengage those who have your app downloaded

Looking to drive app visits and re-engagement? Use Mobile App Custom Audiences in your campaigns to retarget Snapchatters who have already installed your app. Mobile App Custom Audiences are dynamically updating audiences generated from data from your app passed back to Snapchat from your Mobile Measurement Partner (MMP). 

Personalize your retargeting ads with Dynamic Ads

By leveraging catalogs, the Snap Pixel, or your Mobile Measurement Partner, Dynamic Ads allows all businesses to create an engaging, personalized shopping experience on Snapchat. Dynamic Ads help you reach potential customers by showing Snapchatters personalized ads, built directly from your product catalog. These ads are tailored to Snapchatters based on their engagement with your website or app. 
To learn how to get started with Dynamic Ads, check out this blog, Dynamic Ads on Snapchat: How to Set Up Dynamic Ads.

Begin your success story today!

Create your first ad in less than five minutes, with just a photo and a few clicks. Reach an engaged audience that lives only on Snapchat, and drive results to build and scale your business.

1Snap Inc. internal data Q2 2019 vs. Q2 2020. See Snap Inc. public filings with the SEC.