Snapchat Advertising Targeting Options
Snapchat Advertising Targeting Options
Reach 238 million Snapchat users based on interest, location, demographics and more.¹
Connect with your target audience
Connect with your target audience
Target users based on their online and real world interests and behaviors, their geographic location, and by demographic
Target users based on their online and real world interests and behaviors, their geographic location, and by demographic
Interests and behaviors
Interests and behaviors
Reach Snapchatters based on their online and real world interests and behaviors.
Location
Location
Target by country, metros, radiuses around a specific address, and more.
Demographics
Demographics
Reach Snapchatters by age, gender, language, and more.
Refine your targeting
Refine your targeting
Optimize your campaigns through custom, lookalike audiences and more
Optimize your campaigns through custom, lookalike audiences and more
Snap audience match
Snap audience match
Upload a customer list of emails or device IDs, and find those users on Snapchat.
Lookalike audiences
Lookalike audiences
Expand your reach by finding Snapchat users similar to your existing customers.
Saved audiences
Saved audiences
Quickly find and apply audience templates.
Third-party custom audiences
Third-party custom audiences
Reach a highly targeted group of Snapchatters based on their past buying patterns or viewing behaviors.
Pixel custom audiences
Pixel custom audiences
Target a group of high-intent Snapchatters who have engaged with your brand with a flexible lookback window.
Ad engagement audiences
Ad engagement audiences
Retarget Snapchat users who have interacted with your Snapchat ads in the past.
Track conversions with the Snap Pixel
Track conversions with the Snap Pixel
The Snap Pixel measures the impact of your campaigns across devices. See how many Snapchatters take action on your website after seeing your ads
The Snap Pixel measures the impact of your campaigns across devices. See how many Snapchatters take action on your website after seeing your ads
Get started with three simple steps
Get started with three simple steps
- Create: First, log into your Ads Manager account, select ‘Snap Pixel’ from the navigation, then select ‘Create my Snap Pixel’. Watch video.
- Implement: Next, find the header tags within your website code and paste the code onto every page you want to track actions on. Watch video.
- Analyze: To see your Pixel data in Ads Manager, click on ‘Snap Pixel’ from the navigation. This gives you a view of the aggregate statistics and detailed dashboards from your Pixel Data. Watch video.
Begin your success story today!
Begin your success story today!
Create your first ad in less than five minutes, with just a photo and a few clicks. Reach an engaged audience that lives only on Snapchat, and drive results to build and scale your business.
Create your first ad in less than five minutes, with just a photo and a few clicks. Reach an engaged audience that lives only on Snapchat, and drive results to build and scale your business.
1Snap Inc. internal data Q2 2019 vs. Q2 2020. See Snap Inc. public filings with the SEC.
