Celsius
Celsius, a well-known performance energy drink brand, is a favorite among fitness enthusiasts and active individuals. The brand’s commitment to clean energy and wellness — crafting every drink with natural ingredients while steering clear of artificial preservatives, colors, and flavors — sets this particular energy booster apart in an industry saturated with competition.
- Andrew Phillips, Senior Manager, Celsius Energy Drink
To expand their social media presence and reach new customers, the Celsius social team turned their attention to Snapchat, a platform known for its vibrant, youthful audience. To kick things off, they decided to launch a campaign by pranking their coworkers ahead of April Fool’s Day by filling the office fridges with rival energy drinks.
How’s that for a clever icebreaker? Enter Snap Promote, a tool that enables brands to boost their content as ads. With Snap Promote, businesses can easily reach a wider audience by setting specific goals, defining target audiences, selecting budgets, and determining the duration of their promotions. This made it the perfect fit for Celsius’s overarching campaign strategy.
Celsius began boosting natively-styled content with Snap Promote. The results? Nearly 4 million impressions and a whopping increase of over 216,000 Snapchat followers from that single post. That’s a significant boost, demonstrating the effectiveness of using authentic, engaging content to capture attention.
Snap Promote is particularly effective in amplifying user generated content, as natively-styled and organic Snaps often feel more authentic and relaxed compared to traditional ads. This strategy boosts engagement from Snapchatters, as Celsius achieved via several Snap Promote campaigns. They doubled their follower count, too, raking in an impressive 400,000+ new followers in under three months. 1 But it didn’t stop there.
Snap Promote also helped Celsius drive sales during big shopping events, like Amazon Prime Day; when the brand crafted a video encouraging Snapchat users to grab their Celsius drinks on Amazon. This content propelled their impressions to astronomical levels — an eye-popping 1,000x increase — at a competitive eCPV of just $0.02. 2
As if all that wasn’t enough, Celsius continued to run multiple Snap Promote campaigns simultaneously. This strategic approach paid off big time, resulting in around 70,000 Public Profile views every single day. 1 In less than 10 months, they accumulated a staggering 1 million followers. By embracing fun and authenticity while taking advantage of the capabilities of Snap Promote, Celsius solidified its position in the competitive energy drink market while growing a community of enthusiastic fans.
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