Rakez Real Estate
Rakez Real Estate modernized Snap campaigns with CAPI and a full-funnel approach powered by CAPI integration, lifting lead volume 120% while tripling high-intent prospects and cutting CPL 38% — proving transparent, tech-driven property marketing can scale efficiently across Saudi cities.
“Innovative solutions such as CAPI connectivity and an integrated marketing pipeline have helped us double the number of qualified leads and significantly reduce customer acquisition costs. These results embody the value of Snap, who support us with their expertise and help us consistently achieve optimal performance.”
- Marketing Director, Rakez Real Estate
When Big Vision Meets Buyer Hesitation
Rakez Real Estate was founded with a bold vision: to transform how people buy and invest in property across Saudi Arabia. Yet even the most forward-thinking brand can hit a familiar wall.
The Saudi property market is packed with long sales cycles, fragmented data, and buyers who browse a lot but inquire very little. For Rakez, digital campaigns were generating interest, but tracking which prospects were truly ready to sign up — and at what cost — felt a bit like reading the desert winds. Without dependable signals, budgets drift toward low-quality leads and rising CPLs, leaving growth ambitions waiting at the curb with the hazard lights on.
The Full-Funnel Confidence Play
To break free from guesswork, Rakez implemented Snapchat’s Conversions API (CAPI) and paired it with a disciplined full-funnel strategy. CAPI integration sharpened signup event tracking and improved audience matching, allowing the team to recognize qualified buyers rather than counting every curious click.
Alongside web signups, Snap’s native lead-gen formats captured intent directly inside the app, reducing friction for mobile users across Riyadh, Jeddah, and emerging cities. Awareness and engagement campaigns warmed new audiences, while lower-funnel activations invited them to take the next step with confidence. The approach aligned neatly with Rakez’s reputation — 180 projects delivered and SAR 1.5 billion in sales — by making trust the measurable foundation of media spend.
Results
120% more leads year over year 1
3.16x more high-intent leads 1
38% lower cost per lead 1
Modern measurement can accelerate even traditionally complex industries like real estate. Treating data as carefully as it treats its homes — verified, thoughtfully connected, and buyer-first — enabled Rakez to unlock efficient scale instead of expensive curiosity. Confidence in tracking creates confidence in customers. Add the right tools and a little creative playfulness, and any property brand can move from waiting for leads to welcoming new owners through the door.
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