Business

Choose the Right Ad Format

Create ads that get more attention and engagement.
Create an Ad

Get Attention That Leads to Action

Take advantage of ad formats that are designed to help you reach your goals.

Single Image or Video


Make an impact immediately. 
Connect with people through imagery. Use these versatile formats for any business objective, from awareness to purchase.
Explore tips that’ll help you get the best results.

Collection


Make it easy to browse and buy.
Showcase multiple products with four tiles people can tap to get more information. Use this format to create a smooth shopping experience that helps you bring in more buyers.

Story


Get deep engagement.
Reach people with a series of up to 20 Single Image or Video Ads. Use this format to connect with consumers in between the Stories they see or through a branded tile in Snapchat’s Discover section.

Ad Specifications

Single Image or Video Ads
Requirement
  • File type: .jpg, .png, .mp4, or .mov 
  • Aspect ratio: 9:16 
  • Resolution: 1080 x 1920
  • Length: 3–180 seconds
  • Attachments: website, app, long-form video, or AR Lens

Brand, headline, and call to action (CTA)
  • Brand: up to 25 characters, including spaces 
  • Headline: up to 34 characters, including spaces
  • Call to action: Select the CTA text. Snapchat applies the visual and places the CTA on the ad.

More details
Learn more about Single Image and Video Ads.
Collection Ads
Requirements
  • File type: .jpg, .png, .mp4, or .mov 
  • Aspect ratio: 9:16 
  • Resolution: 1080 x 1920
  • Length: 3–180 seconds
  • Attachments: website, app, long-form video, or AR Lens

Brand, headline, and call to action (CTA)
  • Brand: up to 25 characters, including spaces 
  • Headline: up to 34 characters, including spaces
  • Call to action: Select the CTA text. Snapchat applies the visual and places the CTA on the ad.

Thumbnail image requirements
  • File type: .jpg or .png (static image only)
  • Resolution: 160 x 160
  • Each thumbnail image requires a URL.
  • URLs can be used multiple times.

More details
Learn more about Collection Ads.
Story Ads
Requirements
  • File type: .jpg, .png, .mp4, or .mov 
  • Aspect ratio: 9:16 
  • Resolution: 1080 x 1920
  • Length: 3–180 seconds
  • Attachments: website, app, long-form video, or AR Lens

Brand, headline, and call to action (CTA)
  • Brand: up to 25 characters, including spaces 
  • Headline: up to 34 characters, including spaces
  • Call to action: Select the CTA text. Snapchat applies the visual and places the CTA on the ad.

Tile asset deliverables for the Discover section
  • Logo file type: .png
  • Logo resolution: 993 x 284
  • Image file type: .png
  • Image resolution: 360 x 600
  • Story title: up to 55 characters, including spaces

More details
Learn more about Story Ads.
Create an Ad

Explore More Advanced Formats

Discover ways to make an even bigger statement.

Lens Experiences


Create memorable moments.
Connect with people through interactive augmented reality experiences that they can also send to their friends. Use this format to make a big impression on a big scale.

Commercials


Be seen. Be remembered.
Make your business unmissable with ads that can’t be skipped for the first 6 seconds. Use these ads for engagement and brand awareness.

Filters


Be a part of people’s lives.
Filters are artistic overlays that appear after you take a Snap and swipe left or right. Use them to connect with people as they enjoy their favorite places and big moments.

Ad Specifications

Lens Experiences
Branding guidelines
  • A visible logo or brand name is required on Face and World Lenses.
  • Avoid placing the brand logo where it may be obscured by UI elements or the carousel on the bottom of the screen.
  • The recommended logo placement is on the top left or top right under the UI elements.
  • Snapchat adds a “SPONSORED” slug to the creative. This appears for only 2 seconds and doesn’t show in users’ Snaps.
  • With Lens Web Builder, you can create an AR experience in minutes using hundreds of our free objects and animations.

More details
Learn more about Lenses.
Commercials
Requirements
  • File type: .mp4 or .mov (H.264 encoded)
  • Aspect ratio: 9:16
  • Resolution: 1080 x 1920
  • Length: 7–180 seconds
  • Attachments: website, long-form video, or AR Lens

More details
Learn more about Commercials.

Filters
Requirements
  • File type: .png
  • Resolution: 1080 x 2340
  • Mandatory text, logos, and legal disclaimers may not be placed within 310 pixels of the top or bottom of the canvas.
  • A brand logo or brand name must be visible.

More details
Learn more about Filters.

Create ads that help you reach your business goals.

Create an Ad
Create an Ad