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Snapchat Ad formats
Snapchat Ads are for every business, big or small. Use Snapchat Ads to reach your audience in an impactful way.
Find the perfect way to reach your audience
Whether you want to to drive sales, app downloads, or meet potential customers, Snapchat Ads are easy to use and deliver meaningful results
Single Image or Video Ads
Make an instant impact
A Single Image or Video Ad is a full screen ad that can be used for many objectives. Simply add an attachment and enable Snapchatters to swipe up and take action.
Collection Ads
Showcase a series of products
A Collection Ad features four tappable tiles to showcase multiple products, giving Snapchatters a frictionless way to browse and buy.
Story Ads
Reach Snapchatters with a series of ads
Story Ads are branded tiles that live in Snapchat’s Discover section. Generate excitement around your brand or latest collection with a series of 3-20 single image or video ads.
Lenses AR Experience
Create interactive moments with augmented reality experiences
Lenses are a powerful and memorable way to connect with consumers using augmented reality. Create memorable, interactive moments that Snapchatters can play with and send to friends.
Commercials
Engage your audience and drive brand awareness
Commercials are non-skippable for six-seconds but can be up to three minutes long. These ads appear within Snap’s curated content.
Filters
Take part in Snapchatters’ conversations
Filters are artistic overlays that appear after you take a Snap and swipe left or right. Take part in Snapchatters' conversations as they visit neighborhoods, parks, restaurants, shops, and during key holidays.
Begin your success story today!
Create your first ad in less than five minutes, with just a photo and a few clicks. Reach an engaged audience that lives only on Snapchat, and drive results to build and scale your business.