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Snapchat Ads Measurement

Measure results that matter for your business with Snapchat’s measurement tools and insights.
  • Get actionable insights in real time, all in one centralized dashboard.
  • Make data-driven decisions and enhance your campaigns over time. 
  • Optimize to improve ad performance and maximize return on investment.

Measure Campaign Results Using One Centralized Dashboard

Launch ads, test creative, build reports, and optimize towards your goals - all within one centralized dashboard.

Campaign performance at your fingertips

Get delivery metrics such as impressions, swipes, installs, and more. Use our centralized measurement dashboard to customize your reporting and create saved and shared views for quick analysis and collaboration.

Track online behavior and in-app engagement

Track actions taken on your website after seeing your ads. Measure in-app engagement and events by integrating with one of Snapchat’s Mobile Measurement Partners (MMP).

Tools to optimize your Snapchat campaigns

Track online conversions and build retargeting audiences with the Snap Pixel. Use Snapchat’s goal-based bidding to bid on desired Snapchatter actions, such as app installs, video views, or conversions. 

Make Data Driven Decisions and Innovate Over Time

Measure, optimize and re-engage with the Snap Pixel

The Snap Pixel is a piece of code which tracks Snapchatter actions on your website, allowing you to measure the impact of your campaigns and re-engage Snapchatters who are interested in your products.
  • Track online actions and behavior, across devices
  • Build custom audiences and retargeting segments
  • Optimize to reach people most likely to take action

Reach your audience effectively with Split Testing

Use Snapchat’s Split Testing to run A/B tests on your ads and campaigns. Split testing can show you what’s working with your ads, and what’s not, all within Ads Manager.
  • Make data-driven decisions
  • Innovate over time
  • Understand and segment your audiences
  • Iterate quickly and easily

Learn more from your campaigns with Audience Insights

Audience Insights show you how your target audience engages with your ads, allowing you to optimize and unlock new targetable audiences on Snapchat.
  • Create relevant audiences to target in future campaigns
  • See the interests and demographic breakdown of your audience
  • Expand your reach by adding segments that resemble your target audience

Measure Results That Matter for Your Business.

E-Commerce
See what actions Snapchatters take on your website after seeing your ads with the Snap Pixel. Run diagnostics on your Snap Pixel implementation with Events Manager. 
Learn more about the Snap Pixel.
Mobile apps and games
Track app install and conversion events easily with Ads Manager. We offer reporting on 20+ app events such as App Install, Purchases, Sign Ups, Level Completes, Ad Clicks, and Custom Events. Just configure your app with our approved Mobile Measurement Partners (MMPs) to measure your ad performance.

Snapchat Partners

Work with Snapchat official partners to help with pre-campaign strategy, campaign management and creative execution.

Snapchat partners

From pre-campaign strategy to creative execution, our partners make advertising on Snapchat a snap!

Become a partner

Are you helping companies with advertising solutions and technology? Join the Snapchat Partners program.

Developer resources

The Snapchat Marketing API allows you to integrate with Snapchat’s advertising platform to build custom measurement tools.

Snapchat can help your small, medium or large business grow.