Snapchat Ads Measurement
Snapchat Ads Measurement
Measure results that matter for your business with Snapchat’s measurement tools and insights.
- Get actionable insights in real time, all in one centralized dashboard.
- Make data-driven decisions and enhance your campaigns over time.
- Optimize to improve ad performance and maximize return on investment.
Measure Campaign Results Using One Centralized Dashboard
Measure Campaign Results Using One Centralized Dashboard
Launch ads, test creative, build reports, and optimize towards your goals - all within one centralized dashboard.
Launch ads, test creative, build reports, and optimize towards your goals - all within one centralized dashboard.
Campaign performance at your fingertips
Campaign performance at your fingertips
Get delivery metrics such as impressions, swipes, installs, and more. Use our centralized measurement dashboard to customize your reporting and create saved and shared views for quick analysis and collaboration.
Track online behavior and in-app engagement
Track online behavior and in-app engagement
Track actions taken on your website after seeing your ads. Measure in-app engagement and events by integrating with one of Snapchat’s Mobile Measurement Partners (MMP).
Tools to optimize your Snapchat campaigns
Tools to optimize your Snapchat campaigns
Track online conversions and build retargeting audiences with the Snap Pixel. Use Snapchat’s goal-based bidding to bid on desired Snapchatter actions, such as app installs, video views, or conversions.
Make Data Driven Decisions and Innovate Over Time
Make Data Driven Decisions and Innovate Over Time
Measure, optimize and re-engage with the Snap Pixel
Measure, optimize and re-engage with the Snap Pixel
The Snap Pixel is a piece of code which tracks Snapchatter actions on your website, allowing you to measure the impact of your campaigns and re-engage Snapchatters who are interested in your products.
The Snap Pixel is a piece of code which tracks Snapchatter actions on your website, allowing you to measure the impact of your campaigns and re-engage Snapchatters who are interested in your products.
- Track online actions and behavior, across devices
- Build custom audiences and retargeting segments
- Optimize to reach people most likely to take action
Reach your audience effectively with Split Testing
Reach your audience effectively with Split Testing
Use Snapchat’s Split Testing to run A/B tests on your ads and campaigns. Split testing can show you what’s working with your ads, and what’s not, all within Ads Manager.
Use Snapchat’s Split Testing to run A/B tests on your ads and campaigns. Split testing can show you what’s working with your ads, and what’s not, all within Ads Manager.
- Make data-driven decisions
- Innovate over time
- Understand and segment your audiences
- Iterate quickly and easily
Learn more from your campaigns with Audience Insights
Learn more from your campaigns with Audience Insights
Audience Insights show you how your target audience engages with your ads, allowing you to optimize and unlock new targetable audiences on Snapchat.
Audience Insights show you how your target audience engages with your ads, allowing you to optimize and unlock new targetable audiences on Snapchat.
- Create relevant audiences to target in future campaigns
- See the interests and demographic breakdown of your audience
- Expand your reach by adding segments that resemble your target audience
Measure Results That Matter for Your Business.
Measure Results That Matter for Your Business.
E-Commerce
See what actions Snapchatters take on your website after seeing your ads with the Snap Pixel. Run diagnostics on your Snap Pixel implementation with Events Manager.
Mobile apps and games
Track app install and conversion events easily with Ads Manager. We offer reporting on 20+ app events such as App Install, Purchases, Sign Ups, Level Completes, Ad Clicks, and Custom Events. Just configure your app with our approved Mobile Measurement Partners (MMPs) to measure your ad performance.
Snapchat Partners
Snapchat Partners
Work with Snapchat official partners to help with pre-campaign strategy, campaign management and creative execution.
Work with Snapchat official partners to help with pre-campaign strategy, campaign management and creative execution.
Snapchat partners
Snapchat partners
From pre-campaign strategy to creative execution, our partners make advertising on Snapchat a snap!
Become a partner
Become a partner
Are you helping companies with advertising solutions and technology? Join the Snapchat Partners program.
Developer resources
Developer resources
The Snapchat Marketing API allows you to integrate with Snapchat’s advertising platform to build custom measurement tools.
Snapchat can help your business grow.
Snapchat can help your business grow.