Ledar Investment
Ledar Investment is a real estate development company contributing to Saudi Arabia’s housing transformation through large-scale residential projects. Owned by Mohammad Al Othaim and led by CEO Saud Al Ajmi, Ledar develops projects in partnership with NHC as well as private residential projects across multiple regions of Saudi Arabia. To enhance lead quality and drive stronger marketing performance, the company adopted native lead forms on Snapchat, enabling more efficient customer acquisition and improved campaign results.
Snapchat became a top performing channel in Ledar’s marketing mix, and the insights from the campaigns enabled the team to scale their investment confidently to maintain momentum.
Laying the Foundation for Growth with Native Lead Forms
Before partnering with Snap, Ledar faced several common hurdles when scaling digital marketing efforts. Without native lead forms and optimized data integrations, lead follow-up processes were messy and performance data was not centralized. As a result, costs were high and the team sought a more cohesive and efficient approach to campaign management and optimization. They turned to the Snap team to address these pain points, and together developed a three-part solution for driving quality leads and following them to drive revenue growth: optimized campaigns with native lead forms, smart and regular analysis, and data-driven scaling to spend where it matters most.
Smarter Setup and Stronger Leads for Sustained Growth
First, Ledar adopted native lead forms, allowing users to express interest without leaving the app. These lead gen campaigns were integrated with Google Sheets for real-time tracking, paired with an automated follow-up system for better lead conversion. Before launch, Ledar worked with Snap to conduct a full marketing plan analysis to mitigate any gaps and ensure the campaigns were tailored for Snapchat.
Beyond campaign setup, Ledar regularly analyzed performance metrics, working closely with the Snap team to optimize campaigns for better efficiency while the campaigns were in flight. These first two steps proved crucial, and Ledar started to reap the benefits of its smart campaign setup. Over time, Snapchat became a top performing channel in Ledar’s marketing mix, and the insights from the campaigns enabled the team to scale their investment confidently to maintain momentum.
The third step sealed the deal, and the Ledar teamwelcomed a new normal for lead generation:
2K+ qualified leads generated 1
10% lower cost per lead compared to the industry benchmark 1
50% more profit due to better lead quality and follow-up 1
With stronger insights, streamlined follow-up, and proven results, Ledar rebuilt its fragmented lead gen approach into a focused and scalable strategy. By making Snapchat a core performance channel, the company continues to drive measurable growth, one qualified lead at a time.
More Ways To Win With Snapchat
