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App advertising on Snapchat

Promote your mobile app or game on Snapchat to drive app installs and engagement.
  • Reach a highly engaged audience of 280 million daily active users.¹
  • Unlock goal-based bidding to optimize your ad campaigns.
  • Track app installs and post-install events in Snapchat's Ads Manager, our self-service platform, once you are integrated with a Mobile Measurement Partner (MMP).

Why advertise your app on Snapchat?

Snapchatters love apps.

As a mobile-first generation, Snapchatters are actively looking for new apps they can download and engage with:
  • 40% of Snapchatters say they typically download 1–5 apps per week.2
  • 50%+ of Snapchatters use apps to make purchases at least once a month.3
  • 60%+ of Snapchatters say they are likely to tell friends or family about an app they enjoy.4
  • 110+ million Snapchatters in the Casual & Mobile Gamer Lifestyle Category.5

Solutions for your app business

Create a single ad in minutes or launch full-funnel advertising campaigns on any budget all within Snapchat’s self-service platform, Ads Manager.

Get started today with just $5

Advertise on Snapchat with as little as $5 a day. Create a budget that works for you by setting daily and lifetime budgets, and spend caps within your campaigns.

Ad products specifically for apps

Use app install ads to drive Snapchatters directly to the app store, and re-engagement ads to direct existing users back into your app.

Optimize campaigns towards your goals

Leverage a Mobile Measurement Partner (MMP) and use goal-based bidding to optimize towards app installs, in-app purchases & signups.

Grow your app business

Drive app installs, re-engage current app users, and drive awareness.

Increase app installs

Promote your app to a mobile-first audience and drive Snapchatters to swipe up to install.

Re-engage your app users

Encourage Snapchatters to open your app and take specific actions, like sign-up, make a purchase, or play a game.

Drive awareness

Introduce potential customers to your app and showcase new app features.

Create ads that drive Snapchatters to download or use your app

Encourage Snapchatters to swipe up and take action immediately.

App install ads

Use app install ads to drive Snapchatters directly to the app store. App install ads are available with a suite of performance formats: including Single Image or Video ads, Story Ads, and AR Lenses.

App re-engagement ads

Use deep links to drive existing users back into your app. Re-engagement ads can improve retention, activate lapsed users, and drive efficient revenue for your app. Deep link attachments are available for Single Image or Video ads, Story Ads, Collection Ads, and AR Lenses.

Optimize and measure your ad campaigns

Choose a campaign objective and bid towards the events that matter most to your business.

Optimize ad delivery
Optimize for the business goals that matter most. Snapchat offers goal based bidding to help you drive immediate growth of app installs, app purchases, and app signups with ease. Optimize towards these events once you are integrated with a MMP and a minimum number of events occur.
Measure ad performance
Track app install and conversion events easily with Ads Manager. We offer reporting on 20+ app events such as App Install, Purchases, Sign Ups, Level Completes, Ad Clicks, and Custom Events. Just configure your app with our approved Mobile Measurement Partners (MMPs) to measure your ad performance.
Learn more about mobile tracking and MMPs.

App success on Snapchat

See how app advertisers are finding success on Snapchat.

Acorns
“Snapchat has helped us reach a broader audience at scale, while exceeding our goals and driving awareness of new products in our financial wellness system.”

Donovan Saldivar
Paid Acquisition Manager | Acorns

Resources and tools for app advertisers

Create ads with our free tool, Snap Publisher

Design ads from scratch or use one of our templates. Convert your existing video assets to vertical videos for full-screen mobile ads.

How to drive app installs and conversions with Snapchat Ads

Start promoting your app to a highly engaged audience with these steps.

Grow your small, medium or large business with Snapchat today.

1Snap Inc. internal data Q1 2021. See Snap Inc. public filings with the SEC.
2Snap Inc. survey of US Snapchat users, November 15–19, 2019. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: “How many apps do you typically download in a week?” 3407 respondents.
3Snap Inc. survey of US Snapchat users, November 15–19, 2019. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: “How many apps do you typically download in a week?” 3407 respondents.
4Snap Inc. survey of US Snapchat users, November 15–19, 2019. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: “How likely are you to tell your friends and family about a new app you like?” 3484 respondents.
5Snap Inc. internal data as of April 7, 2020. Snapchat Casual & Mobile Gamer Lifestyle Category (SLC). SLCs are inferred assignments based on who is most likely to click ads targeted towards the SLC. SLCs may not align with people who self-identify as that category and are instead only predictive of ad response. Location, age, and lifestyle data are subject to limitations. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details.