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Drive app downloads and engagement

Promote your mobile app on Snapchat.
Create an ad

Win the New Year with Snapchat Ads

The holiday season gives app and game developers prime opportunity to engage with Snapchatters as new devices are purchased and apps are downloaded. Use Snapchat Ads to reach Snapchatters actively looking for new apps to install and capture a valuable audience that can be re-engaged throughout the year.

Three reasons why Snapchat Ads deliver major business results during the holidays:

Snapchatters are ready to install apps and make in-app purchases
In 2019, we saw 25% more installs on Snapchat during December 25th through January 7th vs. the two previous weeks.1 Snapchat’s full-screen ad solutions cut through the holiday noise and help you connect with Snapchatters who are ready to download and engage with your app.
Snapchatters activate more new devices than any other time of year
On Christmas Day, Snapchatters in the US activate 5x as many new phones than on an average day.2 Highly engaged Snapchatters with new phones means more opportunity for app downloads and in-app monetization.
Snapchat sees an increase in downloads during the holiday season
In 2019, Christmas week saw a 30% increase in new Snapchat iOS downloads than an average week.3 New Snapchatters means potential new customers that you can reach with Snapchat Ads.

Snapchatters love apps

Start promoting your app to a highly engaged audience

249 million
people use Snapchat every day, on average.4
60%+
of Snapchatters say they are likely to tell friends or family about an app they enjoy.5
40%+
of Snapchatters say they typically download 1–5 apps per week.6
50%+
of Snapchatters use apps to make purchases at least once a month.7

Grow your app business

Drive app installs, re-engage current app users, and drive awareness

Increase app installs

Promote your app to a mobile-first audience and drive Snapchatters to swipe up to install.

Re-engage your app users

Encourage Snapchatters to open your app and take specific actions, like sign-up, make a purchase, or play a game.

Drive awareness

Introduce potential customers to your app and showcase new app features.

Create ads that drive Snapchatters to download or use your app

Encourage Snapchatters to swipe up and take action immediately

App install ads

Use app install ads to drive Snapchatters directly to the app store. App install ads are available with a suite of performance formats: including Single Image or Video ads, Story Ads, and AR Lenses.

App re-engagement ads

Use deep links to drive existing users back into your app. Re-engagement ads can improve retention, activate lapsed users, and drive efficient revenue for your app. Deep link attachments are available for Single Image or Video ads, Story Ads, Collection Ads, and AR Lenses.

Optimize and measure your ad campaigns

Choose a campaign objective and bid towards the events that matter most to your business

Optimize ad delivery
Optimize for the business goals that matter most. Snapchat offers goal based bidding to help you drive immediate growth of app installs, app purchases, and app signups with ease. Optimize towards these events once you are integrated with a MMP and a minimum number of events occur.
Measure ad performance
Track app install and conversion events easily with Ads Manager. We offer reporting on 20+ app events such as App Install, Purchases, Sign Ups, Level Completes, Ad Clicks, and Custom Events. Just configure your app with our approved Mobile Measurement Partners (MMPs) to measure your ad performance.
Learn more about mobile tracking and MMPs.
Create an ad

Resources for app advertisers

Learn tips and best practices tailored to your business objectives

How to drive app installs and conversions with Snapchat Ads

Start promoting your app to a highly engaged audience by following these steps.

Top 3 reasons app businesses should advertise on Snapchat

Here’s why your app business can find success on Snapchat.

4 app marketing tips to win the new year!

Reach Snapchatters actively looking for new apps and capture a valuable audience that can be tapped into throughout the year.

Snapchatters play games more than others

Grow your game’s user base with ads on Snapchat

110+ million
Snapchatters in the Casual & Mobile Gamer Lifestyle Category.8
The majority
of US Snapchatters in the Casual & Mobile Gamer Lifestyle Category SLC (Snapchat lifestyle category) typically learn about new mobile games through advertising.9

Access creative tools for app advertisers

Resources designed specifically for your business

Snap Publisher

Design ads from scratch or use one of our templates. Convert your existing video assets to vertical videos for full-screen mobile ads.

Lens Web Builder

Businesses of any size can create an AR experience in minutes using hundreds of our free animations with Lens Web Builder.

Learn about the Snap Kit

Integrate Bitmoji, Snapchat Stories and more into your app

Snap Kit is a set of developer tools that allows you to add Bitmoji, Stories, Snapchat Ads, and more to your app.

Success stories

See how app businesses use Snapchat Ads to achieve their goals

DragonVale

Backflip Studios acquires high value players on Snapchat.

Hopper

Hopper used radius targeting to boost high quality user acquisition.

Begin your success story today!

Create your first ad in less than five minutes, with just a photo and a few clicks. Reach an engaged audience that lives only on Snapchat, and drive results to build and scale your business.

1Snap Inc. internal data, December, 11 2019 - January 8, 2020. Ads with attributed installs, 7 day click and 1 day view through attribution. See more at https://businesshelp.snapchat.com/en-US/a/troubleshoot-manage-ads
2Snap Inc. internal data Q4 2019 & Q1 2020.
3Snap Inc. data from iTunes Connect, October 1, 2019–February 29, 2020
4Snap Inc. internal data Q3 2020. See Snap Inc. public filings with the SEC.
5Snap Inc. survey of US Snapchat users, Nov. 15 – Nov. 19, 2019. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: How likely are you to tell your friends and family about a new app you like? 3484 respondents.
6Snap Inc. survey of US Snapchat users, Nov. 15 – Nov. 19, 2019. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: How many apps do you typically download in a week? 3407 respondents.
7Snap Inc. survey of US Snapchat users, Nov. 15 – Nov. 19, 2019. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: How often do you make a purchase using an app? 3133 respondents.
8Snap Inc. internal data as of April 7, 2020. Snapchat Casual & Mobile Gamer Lifestyle Category (SLC). SLCs are inferred assignments based on who is most likely to click ads targeted towards the SLC. SLCs may not align with people who self-identify as that category and are instead only predictive of ad response. Location, age, and lifestyle data are subject to limitations. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details.
9Snap Inc. survey of US Snapchatters in the Casual and Mobile Gamers Lifestyle Category (SLC), excluding those that indicated they do not usually play games on their phone, February 11 – February 18, 2020. SLCs are inferred assignments based on who is most likely to click ads targeted towards the SLC. SLCs may not align with people who self-identify as that category and are instead only predictive of ad response. Location, age, and lifestyle data are subject to limitations. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: “Where do you typically learn about new games played on your phone?”; 529 respondents.