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E-Commerce Advertising on Snapchat

Promote your online business to drive website traffic and sales.
  • Snapchatters hold $4.4 Trillion in global spending power.¹
  • Snapchat’s ad formats show off your products through full-screen mobile ads and engaging experiences that inspire action.
  • Use the Snap Pixel and goal-based bidding to optimize towards online conversions such as sales, signups and subscriptions.
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Why Advertise Your Online Business on Snapchat?

Get started with just $5

All businesses can advertise on Snapchat with just $5 a day. Take full control of your campaigns by setting daily and lifetime budgets, and placing spend caps.

Snapchatters shop on their phones

Snapchatters are 20% more likely to use their phone when shopping than they did a year ago2, and hold a global spending power of $4.4 trillion.1

Optimize your campaigns to drive more sales with the Snap Pixel

The Snap Pixel tracks website visits, online events, and sales. Build retargeting audiences to reconnect with Snapchatters who are interested in your products - all with the Snap Pixel.

Goal-based bidding and automated bidding strategies help you get noticed

Unlock goal-based bidding to optimize your Snapchat Ads towards your desired online actions. Use Snapchat’s automated bidding strategies to automatically optimize towards online events and conversions.
Create an ad

Measure, Optimize and Re-Engage with the Snap Pixel

The Snap Pixel is a piece of code which tracks Snapchatter actions on your website, allowing you to measure the impact of your campaigns and re-engage Snapchatters who are interested in your products.

No coding experience required

Install your Snap Pixel with four easy steps, no coding experience required. Simply create your Snap Pixel code, implement your Snap Pixel on your website, validate your Snap Pixel is working, and enable Pixel tracking in Ads Manager.

Optimize bids for conversion events 

Measure online events such as product views, add to cart, and online conversions with the Snap Pixel. After implementing the Snap Pixel, you can optimize towards these conversion events once the minimum threshold is met.

Re-engage interested Snapchatters

Use ‘Pixel Custom Audiences’ to re-target Snapchatters that have browsed your website with flexible lookback windows, or create ‘Lookalike Audiences’ to reach Snapchatters similar to your existing customers to drive more purchases.

Grow Your Online Business

Drive sales, subscriptions and signups to your e-Commerce store.

Sell more products

Drive sales, subscriptions and signups on your website with the Snap Pixel.

Drive online traffic

Encourage Snapchatters to visit and browse your online store.

Build awareness

Introduce potential customers to your brand and showcase your products.

Ad Formats that Showcase Your Products

Use Snapchat’s made-for-commerce ad formats to reach your target audience and drive sales.

Measure Campaign Results Using One Centralized dashboard

Ads Manager - Snapchat’s self-serve advertising platform

Launch ads, test creative, build reports, and optimize towards your goals - all in one place.
  • See what Snapchatters are doing on your website after seeing your ads
  • Launch single ads or multi-tiered campaigns, run tests, and manage reporting
  • Run diagnostics on your Snap Pixel implementation with Events Manager
  • Use Audience Insights to learn how Snapchatters engage with your ads

Success Stories

See how e-Commerce brands are finding success on Snapchat.

“Snapchat has been so critical to growing our sales as a small business, and I think a big part of it is that it’s taken us from being a brand, to being one of those best friends that you’re talking to on Snapchat already."

Alix Peabody
Founder & CEO | Bev
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Get inspired

Resources and Tools for e-Commerce Advertisers

Learn tips and best practices to help build and grow your online business.

How to drive online sales with Snapchat Ads

Promote your e-Commerce business to a highly engaged audience on Snapchat using this guide.

The Snap Pixel: How it works and how to install it

Learn more about the Snap Pixel and how to install it in four simple steps with this guide.

Create ad creative easily with Snap Publisher

Create ads with our free tool, Snap Publisher. Design ads from scratch or use a template.

Grow your small, medium or large business with Snapchat today.

12021 Global Cassandra Study commissioned by Snap Inc. | Base: Those with a monthly income N=12,710 respondents. Cumulative total of average by market. Spending power for the Snapchat Generation was calculated as follows: We obtained the average monthly income for each respondent. The sum of any expenses related to rent or mortgage, debt, insurance, medical expenses/healthcare, spending money given to others, and utilities was subtracted from this average monthly income. We then multiplied each respondent’s average monthly discretionary spending by 12 to obtain their average yearly discretionary spending and averaged these results within each country across the Snapchat Generation.
22021 Global Cassandra Study commissioned by Snap Inc. | Base: Total N=27,006 respondents | Q: Which of the following, if any, are true for you?