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E-commerce Advertising on Snapchat

Promote your online business to drive website traffic and sales.
  • Reach a Mobile Audience: Snapchatters are 20% more likely to use their phone when shopping than they did a year ago¹, and hold a global spending power of $4.4 trillion.²
  • Make an Instant Impact: Snapchat’s ad formats show off your products through immersive, full-screen mobile ads that inspire action.
  • Easily Optimize Campaigns: Use the Snap Pixel and Goal-Based Bidding to optimize towards online conversions, such as sales or subscriptions.

Success on Snapchat

See how e-commerce businesses like yours are finding success on Snapchat.

Kitsch achieves 6x ROAS using Snapchat Ads and Collection Ads

“It's great to see that Snapchat revenue now represents a significant portion of our site-wide monthly revenue."
- Jeremy Thurswell, COO
Read more

Why Advertise Your Online Business on Snapchat?

Mobile Commerce
67% of e-commerce sales will come from mobile in 2021.³ More customers are shopping on their phones. As more and more retailers take their focus from desktop-driven to mobile optimized shopping experiences, transactions made on mobile phones can only increase from here.
Get Started With Just $5
All businesses can advertise on Snapchat with just $5 a day. Take full control of your campaigns by setting daily and lifetime budgets, and placing spend caps.
Optimize Towards Online Conversions With the Snap Pixel
Track conversions, optimize your campaigns, and build retargeting audiences to make the most of your advertising budget.
Goal-Based Bidding and Automated Bidding Strategies
Optimize your Snapchat campaign towards your desired online actions with Goal-Based Bidding and use Snapchat’s automated bidding strategies to optimize towards your target CPA goals.
AR Drives Results 
Interacting with products that have AR experiences leads to a 94% higher purchase conversion rate, as individuals can better assess them and feel connected with brands.⁴

Measure, Optimize, and Re-Engage With the Snap Pixel

The Snap Pixel is a tool that helps you measure, optimize, and build audiences for your ad campaigns. 

No Coding Experience Required

Install your Snap Pixel with four easy steps, no coding experience required. Simply create your Snap Pixel code, implement your Snap Pixel on your website, validate your Snap Pixel is working, and enable Pixel tracking in Ads Manager. 

Optimize Bids for Conversion Events 

Measure online events such as product views, add to cart, and online conversions with the Snap Pixel. After implementing the Snap Pixel, you can optimize towards these conversion events once the minimum threshold is met.

Re-engage Interested Snapchatters

Use Pixel Custom Audiences to re-target Snapchatters that have browsed your website with flexible lookback windows, or create Lookalike Audiences to reach Snapchatters similar to your existing customers to drive more purchases.

Grow Your Online Business

Create ads, reach mobile shoppers, and increase sales to your e-commerce store.

Sell More Products

Drive signups, sales, and subscriptions on your website with the Snap Pixel.

Drive Online Traffic

Incentivize Snapchatters to visit and browse your online store.

Build Brand Awareness

Introduce potential customers to your brand and showcase your products.

Ad Formats that Showcase Your Products

Use Snapchat’s made-for-commerce ad formats to reach your target audience and drive sales.

Single Image or Video Ads

Make an instant impact.
Single Image or Video Ads are full screen ads that can be used for many objectives. Simply add an attachment and enable Snapchatters to swipe up and take action.

Dynamic Product Ads

Personalize ads for your customers. 
By leveraging catalogs, the Snap Pixel, or your Mobile Measurement Partner, we can automate ad creation, while optimizing towards actions that matter most to your business, like driving purchases online or in app.

Collection Ads

Showcase a series of products.
Collection Ads appear in Stories, and showcase a series of products, giving Snapchatters a tappable way to browse.

Story Ads

Reach Snapchatters with a series of ads. 
Story Ads are a series of 3-20 Snaps that live alongside popular content tailored to Snapchatter’s preferences in the Discover section.

Understand What Drives Results

Explore tools to measure your campaign performance and grow your e-commerce business.

In Snapchat Ads Manager, you can create, update, and view campaign performance.

  • Manage Ads: The default view of Ads Manager where you can see the performance information and metrics for all of your ad accounts.
  • Reports: Create and schedule reports to track performance and optimize your campaigns.
  • Campaign Lab: Discover effective testing strategies and maximize your results with features like Split Testing.
  • Audience Insights: Learn how Snapchatters engage with your ads.

Resources and Tools for E-commerce Advertisers

How to Drive Online Sales with Snapchat Ads

Promote your e-commerce business to a highly engaged audience on Snapchat.

The Snap Pixel: How It Works and How to Install It

Learn more about the Snap Pixel and how to install it in four simple steps.

Create Ad Creative with Snap Publisher

Design ads from scratch or use a template. Convert existing videos to vertical for full-screen mobile ads.

Improving Performance and Measurement for the Holiday Season

Learn 3 strategies rooted in privacy that can maximize performance.

Grow your small, medium or large business with Snapchat today.

12021 Global Cassandra Study commissioned by Snap Inc. | Base: Those with a monthly income N=12,710 respondents. Cumulative total of average by market. Spending power for the Snapchat Generation was calculated as follows: We obtained the average monthly income for each respondent. The sum of any expenses related to rent or mortgage, debt, insurance, medical expenses/healthcare, spending money given to others, and utilities was subtracted from this average monthly income. We then multiplied each respondent’s average monthly discretionary spending by 12 to obtain their average yearly discretionary spending and averaged these results within each country across the Snapchat Generation.
22021 Global Cassandra Study commissioned by Snap Inc. | Base: Total N=27,006 respondents | Q: Which of the following, if any, are true for you?
33eMarketer, “Retail MCommerce Sales Worldwide,” December 2020.
4Harvard Business Review Article, “How AR is Redefining Retail in the Pandemic.”
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