Get More Followers with Promote
Whether you’re looking to inspire your followers with your content or build your brand presence, promoting on Snapchat can help you connect with a wider audience.
Share your story with an engaged Snapchat audience
Get More Followers with Promote
Whether you’re looking to inspire your followers with your content or build your brand presence, promoting on Snapchat can help you connect with a wider audience.
Benefits of Promote
Promoting on Snapchat allows you to share your content as an ad and quickly reach a larger audience.
Reach a Larger Audience
Share your story with an engaged Snapchat audience
Turn Viewers into Followers
Give viewers a reason to come back and gain new followers
Expand Your Influence
Create something meaningful and watch your community grow
Success Stories
Get inspired by other businesses who found success Promoting on Snapchat.
Prada drove 30x more views with Promote
Prada used Promote to boost top-performing organic posts from its Fall/Winter womenswear runway in Milan. This campaign turned real-time runway moments into paid ads, dramatically expanding reach and engagement.
more views with Promote¹
Spotlight views on promoted content²
lower CPV and a lower CPM compared to non-boosted posts²
You can promote your content directly in the Snapchat app or on desktop. Navigate to each tab below to learn how to Promote.
To learn more, check out our step-by-step guide on how to promote a Snap in-app.
To learn more, check out our step-by-step guide on how to promote a Snap on desktop.
Consider promoting any content with higher engagement and videos that focus on a single, authentic message. This approach can help you get better results.
You can promote any Spotlight Post, Public Story, or Saved Content from your Public Profile by tapping on the Promote button from the post.⁶ If you’ve recently created a new Public Profile, you can reach more people by using Promote.
Yes, the video will appear as an ad.
Promote lets you easily promote your existing content directly from the Snapchat app on a convenient, mobile ad creation interface. You can also Promote on desktop by navigating to Profile Manager. With Promote, you can get: more views on your content, more Public Profile followers, more website traffic, or more calls and texts.
Snapchat Ads Manager enables you to promote your posts as ads on Snapchat. You also get more advertising options and more control over your advertising campaigns. Learn more about how to create a campaign in Ads Manager.
Advertisers optimizing for “More Followers” with Promote see an average $0.05 cost per follow.⁷
Advertisers optimizing for “More Views” with Promote see an average $0.57 cost per mille.⁷
Advertisers optimizing for “More Website Visits” with Promote see an average $0.17 cost per click.⁷
Get More Views on Snapchat
Promoting in-app is quick, easy, and can be done directly within the Snapchat app.
1. Open the Snapchat app and navigate to "My Profile" by tapping on the avatar in the top left corner. Then, tap on your Public Profile.
2. Next, choose the content you’d like to promote. You can select any Spotlight post, Public Story, or Saved Content to promote.
3. Then, tap the Promote button on the top right corner of your content.
4. Finally, set up your ad — select your goal, audience, budget, and campaign duration, then preview and promote.
Promoting on desktop allows you to conveniently manage all of your campaigns in one place and enjoy a flexible checkout flow.
1. Log in to Profile Manager to view your Public Profile.
2. Next, choose the content you’d like to promote under the “Public Stories,” “Saved Stories,” or “Spotlights” tab.
3. Then, tap the Promote Snap button, and then select the Snap Promote tile in the next screen.
4. Finally, set up your ad — select your goal, audience, budget, and campaign duration, then preview and promote.