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Bring Your Brand Into Focus:
Get Snapchat Ads Certified

Everything you need to know about advertising on Snapchat.

Take Courses and
Get Certified with Snap Focus

Learn the ins and outs of Snapchat advertising.

Our courses and certifications help you build the skills for planning, buying, and running effective campaigns with Snapchat Ads Manager, whether you’re mastering the basics or honing in on a speciality.
  • Snapchat Advertising Essentials: Discover foundational insights about Snapchat, meet our unique community, and learn about our innovative advertising products.
  • Snap Connect: Specialize in key strategies and direct-response solutions tailored to your industry and region.

Snapchat Advertising Essentials

Complete these six courses to get Ads Manager certified.

Intro to Snapchat

Course 1
Explore all the different things that make Snapchat, Snapchat!

The Snapchat Generation

Course 2
See how Snapchatters are making big changes to how the world communicates and stays close.

Advertising on Snapchat

Course 3
Learn how to drive ROI for your brand or business - no matter where your potential customers are in their journey.

Getting Started 
on Ads Manager

Course 4
Find out everything you need to know to create your first campaign on Snapchat.

Creative Best Practices

Course 5
Get tips and best practices for creating powerful and impactful ads on Snapchat.

Measure and Optimize Campaigns

Course 6
See how to measure and optimize your campaigns in Ads Manager.

Get Certified in
Performance Marketing

Learn about direct-response advertising on Snapchat, straight from the experts.

Snap Connect:

Learn how Snapchat’s direct-response solutions help e-commerce advertisers drive action with an unduplicated audience. Complete four courses and pass the exam to earn your certification.

Snap Connect:

Learn how our mobile-first — and mobile-only — advertising platform is uniquely designed to help app developers drive results. Complete four courses and pass the exam to earn your certification.

Snap Connect:
Mobile Gaming

Learn how our advertising solutions and engaged audience make Snapchat a must-have for mobile game developers. Complete five courses and pass the exam to earn your certification.

Choose Your Point of Focus

Whether you’re looking to create an ad, manage it, or make it even better, we’ve got you covered. Our courses help you feel confident about advertising on Snapchat, whatever your goals.

Get Started

Learn the basics of advertising on Snapchat, and discover what makes our community unique.

Plan, Buy, and Optimize

Get up and running on Ads Manager, and learn how to launch, manage, and optimize high-performing campaigns.


Deepen your skills with Snapchat's ad products to drive measurable ROI for your clients.


Speak to Snapchatters effectively with innovative, short-form mobile storytelling. Dream big by creating industry-leading work that achieves your goals.