Snapchat Advertising Blog
News, tips, and insights
How Snap is leveraging AI, ML, and automation to help advertisers drive performance.
Snapchat has partnered with National Research Group to uncover the power of fandom in movies & TV shows, exploring how consumers engage, and how brands can best leverage this passion to drive real business results.
Snapchat, VaynerMedia & Realeyes reveal the modern brand guide to creating content that will capture attention, drive happiness, and brand outcomes.
Providing more safety and control for advertisers
Tinuiti and Snap has partnered together to understand how various types of content is being shared across social media and how AR stands out as a driver of word-of-mouth.
Valentine’s Day doesn’t have to be just about romance — in fact, consumers look to celebrate all kinds of love during this holiday. As Snapchat is all about sharing moments both big and small with friends and family, this is a perfect time for brands to engage with Snapchatters.
Snapchat has partnered with National Research Group to uncover the power of fandom in sports, exploring how consumers engage with sports, and how brands can best leverage this power to drive real business results.
Auto advertisers on Snapchat see a lift in metrics with the launch of InMarket’s latest resource for automotive brands.
Snapchat partnered with OMG and eye square to conduct research to understand the impact that Creators have across the funnel, especially commerce outcomes.
Wpromote, Lumen, and Snap measure AR’s impact on attention and brand lift, and discover how Attention measurement illustrates varying consumer decision-making processes.
A comprehensive study by Snap and Alter Agents uncovers how audiences at different life stages use and enjoy Snapchat, offering valuable insights for brands to engage meaningfully with diverse groups.
Snapchat has partnered with National Research Group, to understand how Snapchatters celebrate, shop and engage with brands in the holiday season, covering 10,960 consumers across 12 markets. Read all about this unique research here!
