Snapchat Advertising Blog

News, tips, and insights

Jun 05, 2025

Format Functionality: A Global Report on Diversifying the Ad Format Mix

New research from Snapchat and Magna Media Trials uncovers the role ad functionality plays in performance

May 30, 2025

Uncovering Snapchat’s ROI in the GCC

Insights from a Multi-Brand Market Mix Modeling Analysis

May 28, 2025

Fashion Forward: Emerging Trends in Apparel Purchases

New research from Snapchat, Publicis Media, and NRG reveal the latest consumer trends reshaping apparel purchases in 2025.

Apr 24, 2025

Refer, Earn, Grow: Introducing Snap’s Affiliate Program

Marketers, Publishers, and Creators Can Help Small Businesses Grow on Snapchat

Apr 10, 2025

Level Up Your Brand with Snap School Sponsorships

New offering gives advertisers a powerful way to connect with Snapchat’s creator community.

Apr 10, 2025

Next Stop: Emerging Trends in Travel

New research from Snapchat, Publicis, and NRG reveal the latest consumer trends reshaping travel purchases in 2025.

Apr 09, 2025

Happy Audience, High Attention

IPG Mediahub, Amplified Intelligence, and Snap partner to untangle the relationship between attention, emotions and ads performance by utilizing eye-tracking and AI facial-emotion detection.

Apr 02, 2025

Snap Announces Expanded Agency Partner Program

Featuring a new badging tier for agencies with high growth potential and exclusive resources to help agencies of all sizes succeed on Snapchat.

Two badges of the Snap Agency Partner Program

Mar 24, 2025

Maximize Results with Target Cost Bidding

How Snap is leveraging AI, ML, and automation to help advertisers drive performance.

Mar 18, 2025

Lights, Camera, Action! How brands can tap into movie and TV fandoms on Snapchat

Snapchat has partnered with National Research Group to uncover the power of fandom in movies & TV shows, exploring how consumers engage, and how brands can best leverage this passion to drive real business results.