Snapchat Advertising Blog

New research from Snapchat, Dentsu, and Ipsos reveal women’s sports aren’t just having a moment. They’re building a movement. Here’s how brands can show up, lead, and connect.

Snapchat announces a new integration with WooCommerce to support SMB e-commerce brands

How to Sharpen Your Snapchat MMM Measurement for Better Insights is blog post highlighting Snapchat's recent meta analysis in partnership with Nielsen, and NCSolutions around Marketing Mix Modeling (MMM). It will be used to help promote an Ad Week session between Snapchat and NCSolutions.

Insights from a Multi-Brand Measurement Analysis - A Joint partnership between Snap Inc. and Publicis Media

Boost holiday sales with Snapchat ads. Learn proven strategies for efficiency, measurement, and creative that drive results.

Snapchat partnered with Havas Media Network to uncover how parents use social platforms today, so brands can show up in ways that matter.

Announcing a suite of new products and optimizations designed to help app marketers of any size reach their business goals on Snapchat. Learn more.

PMG, eye square, and Snap have partnered together to understand consumer perspectives of GenAI experiences, the impact for brands, and best practices.

Recent research reveals that Snapchat’s AR ad formats are outperforming traditional social ad placements by a wide margin, both in terms of attention and brand impact.

India’s largest multi-platform attention research proves that true attention is one of the strongest drivers of business outcomes and Gen Z engagement.

Snapchat and BBDO research reveals insights into effectively connecting with Gen Z, a generation often treated as a monolithic group by brands.

New research from Snapchat, Publicis Media, and NRG reveal how the latest consumer trends are impacting QSR purchases in 2025.