Build Your Brand with a Public Profile

A complete and optimized Public Profile includes a profile photo, bio, and cover photo. You'll also want to add your Public Display Name, business category, and relevant links like your website or product catalog, plus your business location if applicable. Regularly posting engaging content through Snap Stories, Spotlights, and Highlights truly brings your profile to life, and users can subscribe to your Public Profile to stay connected.

To get the most out of your Public Profile, focus on creating authentic and intentional content. Remember, Snapchat is all about being approachable and creative, so your content doesn't need to be highly polished! Use your profile as a space to experiment and discover what works best for your brand. To learn more, check out our Public Profile Creative Recommendations.

For businesses, acquiring a verified badge is highly recommended. Verified Public Profiles for Businesses are marked by a yellow star next to their Display Name and are granted upon meeting two key criteria:

• Authentic: Your profile must represent a real, registered business or entity. (False or misleading information may lead to removal of verification or account disablement.)

• Notable: Your business or entity must be broadly known by the public.

Please Note: This applies only to Public Profiles for Businesses, not those seeking to become verified “Snap Stars” (Public figures, influencers, celebrities etc.).

To request verification, connect with your assigned Snapchat account team or Snapchat Support. Before requesting, ensure your profile is complete, active, and accurately represents your business.

Yes, a business organization can create more than one profile that can be managed from the same Ads Manager account. Each profile can have a unique set of contributors, managers, and admins to collaborate on that profile. This may be helpful for larger organizations that have several sub-brands. 

To set up a new Profile, click the menu in the top corner of Ads Manager, select ‘Public Profiles,’ and then ‘Create Profile’ to begin the set up process.

It depends on your agency's goals and how you plan to engage on Snapchat. If your agency has its own business account and intends to run ads, you'll need at least one Public Profile linked to that ad account. Agencies running ads for clients should recommend that clients create a Public Profile for their brand and share access with the agency.

A Public Profile offers your agency a dedicated space to showcase your Snapchat creative, connect with a community of superfans, and build your own brand presence on the platform. It can be a valuable tool for showcasing your agency's authenticity, building trust with clients, and attracting new business.

Snapchatters on the app have both a Username and a Display Name. While Display Names can be the same across users, the Username is unique for each account and primarily used for: A) Account login, and B) Directly adding friends (which we don’t recommend brands do).

For verified Public Profiles, usernames are hidden within search results; only the Display Name appears. Usernames can be different from Display Names, or they can also be the same. Learn more about how to change your Display Name.

If you've lost access to your Public Profile on Snapchat, the first step is to regain access to the Snapchat account that your Public Profile is associated with. 

First try logging into your Snapchat account. If you forgot your password, use the "Forgot your password?" option to reset it via your linked email or phone. If you still can’t access your account, review our troubleshooting guide or contact Snapchat Support directly.