Public Profiles: Your Business’s Home on Snapchat

Public Profiles for Businesses give brands of all sizes a free, permanent identity on Snapchat to house all of your unique content. Get discovered organically, engage with your customers, build a following, sell products, and manage your profile - all from one place. All advertisers on Snapchat need to have a Public Profile!

What Are Public Profiles?

Public Profiles are the first organic presence for a brand or business on Snapchat, and the first step in connecting all of their unique content in one discoverable place.

With Public Profiles, you can connect with your customers organically by highlighting useful and engaging content, showcase existing Lens AR Experiences, and share shoppable products directly within the app - all while delivering insights for your business.
Key features of a Profile include:
  • Public Stories: Share what's happening in your world, from behind the scenes to daily activities, to drive deeper connections with the Snapchat community.
  • AR Lenses: Publish Lenses to your Profile to ensure your most immersive AR experiences can be discovered by all Snapchatters.
  • Saved Stories: Showcase your best Public Snaps, Stories, photos or videos permanently.
  • Native Store: Link your Shopify store on your Profile so Snapchatters can browse, try-on, and buy through the “Shop” feature, turning Snapchat into a new point of sale.

How Do Public Profiles Work?

Get discovered organically on Snapchat

Organic content associated with Public Profiles is discoverable throughout Snapchat, enhancing the user experience with useful and engaging brand content. Snapchatters can find your brand through Spotlight, Discover, Lens Explorer, @ mentions, Search and through paid media with Snapchat Ads.

Engage with customers and drive impact

Snapchatters can now stay up-to-date with your brand by subscribing to your Public Profile. Subscribers can see your posts within the Subscription carousel and non-subscribers may see your brand’s content within the Discover section or in Spotlight.

Public Profiles and ads are complementary

Your Public Profile is the backbone of advertising providing on-platform audience insights and the ability to create custom audience segments off of on-platform actions.
Views of Public Profiles connected to active ads are 5.4x higher* than when no ads are active. Link your Profile to your Ad Accounts to allow the brand name on your ads to tap to your Profile for users to learn more about your brand, experience your content, and potentially subscribe.

*Snap Inc. internal data July 1 - November 15, 2021. Comparison of profile views while campaigns are live vs. the period prior.

Easily manage and analyze your Profile with web-based tools

See organic analytics and audience insights through Ads Manager and within the Snapchat app. Post video Story and Spotlight content from web or in-app, and link all your Lenses from web.

How to Create a Public Profile

Set up your Public Profile today in three easy steps.

1. Set up your free Business Account
Log into Business Manager using your business account information and select ‘Public Profiles’. Not currently advertising with us? No problem! Follow these instructions to create your free business account.

2. Create a free Public Profile
Set up your username, or connect an existing username, and add any additional core business information to your Profile. Click ‘Update Profile’ once finished and your Profile will be instantly live and searchable by Snapchatters.

3. Add content to your Public Profile
Populate your Profile with your existing Lenses and post Public and Saved Stories directly from the Snapchat app. Snapchatters can now find, engage and subscribe to your Public Profile!

For more information on how to set up your Public Profiles, watch this video.

Public Profiles for Businesses Webinar

Watch this webinar to discover more about Public Profiles and why they’re complementary to your other efforts on Snapchat. You’ll also learn about our current feature set, recommendations for success and how your Public Profile can be discovered across the app.

Success with Public Profiles

See how brands on Snapchat are already finding success with their Public Profiles.

Snapchat can help your business grow.