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Snapchat’s Advertising Costs

How much do Snapchat Ads cost? Less than you may think. Learn how to make Snapchat Ads pricing work for you.
  • Set your own budget: Snapchat Ads cost as little as $5 a day, but increasing your budget can help you get more results.
  • Manage your spend: Optimize toward your goals to get more value from your campaigns with Snapchat’s advertising solutions.
  • Create valuable assets for free: Save on creative costs and learn how to easily build engaging ads with Snapchat’s free creative tools and learning resources.

Get Started With Our Budget Recommendations

The minimum cost to get started is just $5 a day, making it easy to try an ad, see how it performs, and adjust your budget as needed. Just make sure you let the ad run for at least 4 - 7 days to help it finish the learning phase. If you’re just starting out, we suggest trying a budget between $20 - 50 USD per day.

Snapchat Ads Pricing and Budget FAQs

How can I optimize my budget?
Get the best performance for your chosen goal at the lowest cost with goal-based bidding. Learn more about Snapchat’s bidding strategies and goal-based bidding.
How long should I run my ads for?
Let your ads run for at least 4 - 7 days to help Snapchat’s learning phase calibrate delivery at your desired bid amount. However, you may not see optimized results for up to two weeks. Check back on your results regularly to keep track of performance.
How do I control my daily budget?
Control advertising costs by setting daily budgets for what you’ll spend per day, or lifetime budgets for what you’ll spend over the campaign’s lifetime. You can also set spend caps so you never go over your desired budget.

Success on Snapchat

See how businesses like yours are finding success on Snapchat.

"The most important thing when choosing a platform to advertise on is whether we are going to get our money's worth or not. Snapchat makes it so much easier because we can start small and grow at our own pace."
- Sima Mosbacher, CEO + Founder, Moitie Cosmetics

Become a Snapchat Pro With Our Free Learning and Creative Solutions

Learn how to create high-value campaigns with our free tools and resources.

Convert videos to vertical with Snap Publisher

Design from scratch or convert your existing wide-screen or square video to vertical with Snap Publisher – no video editing skills required.

Connect with experts via Snapchat Ads Specialists

Get free one-on-one marketing advice and insights that are tailored to your business. Find out if you qualify for our Snapchat Ads Specialist program.

Complete courses and get certified with Snap Focus

Develop the skills you need to plan, buy, and run effective Snapchat Ad campaigns with Snap Focus, our official learning portal for marketers.

Snapchat can help your business grow.