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Snapchat Ads resources

Learn about Snapchat Ad formats, creative tools and best practices, and get certified on Snapchat advertising.

Get started today!

Begin advertising on Snapchat with four simple steps

1. Download Snapchat on your mobile device and set up your personal account 
2. Log into Ads Manager with your personal account to create your business account
3. Verify your email and upload a payment method
4. Create your first campaign!

Ad formats

Snapchat Ads are for every business, big or small

Single Image or Video Ads

Full-screen ads that appear in-between Stories.

Collection Ads

Full-screen, shoppable ads that showcase a series of products and appear in-between Stories.

Story Ads

A collection of 3-20 ads that appear as a tile in the Discover section.


Branded augmented reality experiences appear within the Snapchat camera and allow you to connect with your audience by creating memorable experiences that Snapchatters can send to friends.


Branded filter overlays that Snapchatters can apply after taking a Snap, whether it’s an image or video.


Videos that are non-skippable for six seconds but can be up to three minutes long. Commercials appear within Snapchat’s Curated Content and games.

Advertising guides

Whether you’re planning your first Snapchat campaign, or you’re an experienced Snapchat advertiser, we’re here to help

Video tutorials

Check out the Snapchat YouTube channel to learn how to get started, create ads, and optimize your campaigns.

Audience insights

Get insights on the Snapchat Community, and how they’re using Snapchat.

Creative tools

Advertising on Snapchat is easy with our suite of free to use creative tools

Snap Publisher

Design ads from scratch or use one of our templates. Convert your existing video assets to vertical videos for full-screen mobile ads.

Lens Web Builder

Businesses of any size can create an AR experience in minutes using hundreds of our free objects and animations with Lens Web Builder.

Business Help Center

Discover best practices and creative guidelines or explore tips and tricks from Snapchat experts

Snapchat partners

Work with Snapchat official partners to help with pre-campaign strategy, campaign management and creative execution

Snapchat partners

From pre-campaign strategy to creative execution, our partners make advertising on Snapchat a snap!

Become a partner

Is your business helping companies with advertising solutions and technology? Join the Snapchat Partners program.

Developer resources

The Snapchat Marketing API allows developers to build custom measurement solutions by integrating with Snapchat’s advertising platform.

Success Stories

Learn how businesses are using Snapchat Ads to achieve their goals


Snapchat’s shoppable ads drive major efficiencies for the Wish app.


Hopper used radius targeting to boost high quality user acquisition.


BrüMate sees 3x return on advertising spend with Snapchat.

Begin your success story today!

Create your first ad in less than five minutes, with just a photo and a few clicks. Reach an engaged audience that lives only on Snapchat, and drive results to build and scale your business.

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