Snapchat Ads Resources

Snapchat advertising resources to help you get the most out of Snapchat Ads, including FAQs, marketing guides, tutorial videos, free Snapchat Ads certification courses, and more.

Snapchat Advertising FAQs

We are here to help as you begin your advertising journey with Snapchat. Check out our most frequently asked questions today.

Get Snapchat Ads Certified

Whether you’re learning the basics or honing in on a specialty, Snap Focus courses and certifications help you develop the skills you need to plan, buy, and run effective Snapchat campaigns.


Our number one priority is the health and safety of our community, our partners, and our team. Visit this resource page created to help our partners navigate this uncertain time in light of COVID-19.

Snapchat Partners

Work with Snapchat official partners to help with pre-campaign strategy, campaign management and creative execution.

Snapchat Partners

From pre-campaign strategy to creative execution, our partners make advertising on Snapchat a snap!

Become a Partner

Is your business helping companies with advertising solutions and technology? Join the Snapchat Partners program.

Developer Resources

The Snapchat Marketing API allows developers to build custom measurement solutions by integrating with Snapchat’s advertising platform.

Advertising Guides

Snapchat offers advertising creative best practices and tools, industry playbooks, audience insights, video tutorials, and more to support you in achieving your business goals.

Download the Snapchat 2021 Holiday Marketing Guide to learn about this year’s holiday trends, Snapchat campaign planning strategies, and holiday creative recommendations to help you launch and optimize your holiday campaigns on Snapchat.

Video Tutorials

Check out the Snapchat YouTube channel to learn how to get started, create ads, and optimize your campaigns.

Ad Specs

Use this spec guide for image dimensions, file sizes and character limits for each of our different ad formats.

Free Ad Creative Tools

Advertising on Snapchat is easy with our suite of free to use creative tools. Learn how you can design ads from scratch or with one of our templates using Snap Publisher, and how you can create an AR experience in minutes using Lens Web Builder.

Business Help Center

Discover best practices and creative guidelines or explore tips and tricks from Snapchat experts

Grow your small, medium or large business with Snapchat today.