Snapchat Ads Resources
Snapchat Ads Resources
Snapchat advertising resources to help you get the most out of Snapchat Ads, including FAQs, marketing guides, tutorial videos, free Snapchat Ads certification courses, and more.

Snapchat Advertising FAQs
Snapchat Advertising FAQs
We are here to help as you begin your advertising journey with Snapchat. Check out our most frequently asked questions today.
We are here to help as you begin your advertising journey with Snapchat. Check out our most frequently asked questions today.
Get Snapchat Ads Certified
Get Snapchat Ads Certified
Whether you’re learning the basics or honing in on a specialty, Snap Focus courses and certifications help you develop the skills you need to plan, buy, and run effective Snapchat campaigns.
Whether you’re learning the basics or honing in on a specialty, Snap Focus courses and certifications help you develop the skills you need to plan, buy, and run effective Snapchat campaigns.
Covid-19
Covid-19
Our number one priority is the health and safety of our community, our partners, and our team. Visit this resource page created to help our partners navigate this uncertain time in light of COVID-19.
Our number one priority is the health and safety of our community, our partners, and our team. Visit this resource page created to help our partners navigate this uncertain time in light of COVID-19.
Snapchat Partners
Snapchat Partners
Work with Snapchat official partners to help with pre-campaign strategy, campaign management and creative execution.
Work with Snapchat official partners to help with pre-campaign strategy, campaign management and creative execution.
Snapchat Partners
Snapchat Partners
From pre-campaign strategy to creative execution, our partners make advertising on Snapchat a snap!
Become a Partner
Become a Partner
Is your business helping companies with advertising solutions and technology? Join the Snapchat Partners program.
Developer Resources
Developer Resources
The Snapchat Marketing API allows developers to build custom measurement solutions by integrating with Snapchat’s advertising platform.
Advertising Guides
Advertising Guides
Snapchat offers advertising creative best practices and tools, industry playbooks, audience insights, video tutorials, and more to support you in achieving your business goals.
Snapchat offers advertising creative best practices and tools, industry playbooks, audience insights, video tutorials, and more to support you in achieving your business goals.

Download the Snapchat 2021 Holiday Marketing Guide to learn about this year’s holiday trends, Snapchat campaign planning strategies, and holiday creative recommendations to help you launch and optimize your holiday campaigns on Snapchat.
Video Tutorials
Video Tutorials
Check out the Snapchat YouTube channel to learn how to get started, create ads, and optimize your campaigns.
Check out the Snapchat YouTube channel to learn how to get started, create ads, and optimize your campaigns.
Ad Specs
Ad Specs
Use this spec guide for image dimensions, file sizes and character limits for each of our different ad formats.
Use this spec guide for image dimensions, file sizes and character limits for each of our different ad formats.
Free Ad Creative Tools
Free Ad Creative Tools
Advertising on Snapchat is easy with our suite of free to use creative tools. Learn how you can design ads from scratch or with one of our templates using Snap Publisher, and how you can create an AR experience in minutes using Lens Web Builder.
Advertising on Snapchat is easy with our suite of free to use creative tools. Learn how you can design ads from scratch or with one of our templates using Snap Publisher, and how you can create an AR experience in minutes using Lens Web Builder.
Business Help Center
Business Help Center
Discover best practices and creative guidelines or explore tips and tricks from Snapchat experts
Discover best practices and creative guidelines or explore tips and tricks from Snapchat experts
Grow your small, medium or large business with Snapchat today.
Grow your small, medium or large business with Snapchat today.
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