Snapchat Ads resources
Snapchat Ads resources
Learn about Snapchat Ad formats, creative tools and best practices, and get certified on Snapchat advertising.
Get started today!
Get started today!
Begin advertising on Snapchat with four simple steps
Begin advertising on Snapchat with four simple steps
1. Download Snapchat on your mobile device and set up your personal account
2. Log into Ads Manager with your personal account to create your business account
3. Verify your email and upload a payment method
4. Create your first campaign!
Ad formats
Ad formats
Snapchat Ads are for every business, big or small
Snapchat Ads are for every business, big or small
Single Image or Video Ads
Single Image or Video Ads
Full-screen ads that appear in-between Stories.
Collection Ads
Collection Ads
Full-screen, shoppable ads that showcase a series of products and appear in-between Stories.
Story Ads
Story Ads
A collection of 3-20 ads that appear as a tile in the Discover section.
Lenses
Lenses
Branded augmented reality experiences appear within the Snapchat camera and allow you to connect with your audience by creating memorable experiences that Snapchatters can send to friends.
Filters
Filters
Branded filter overlays that Snapchatters can apply after taking a Snap, whether it’s an image or video.
Commercials
Commercials
Videos that are non-skippable for six seconds but can be up to three minutes long. Commercials appear within Snapchat’s Curated Content and games.
Advertising guides
Advertising guides
Whether you’re planning your first Snapchat campaign, or you’re an experienced Snapchat advertiser, we’re here to help
Whether you’re planning your first Snapchat campaign, or you’re an experienced Snapchat advertiser, we’re here to help
Video tutorials
Video tutorials
Check out the Snapchat YouTube channel to learn how to get started, create ads, and optimize your campaigns.
Audience insights
Audience insights
Get insights on the Snapchat Community, and how they’re using Snapchat.
Creative tools
Creative tools
Advertising on Snapchat is easy with our suite of free to use creative tools
Advertising on Snapchat is easy with our suite of free to use creative tools
Snap Publisher
Snap Publisher
Design ads from scratch or use one of our templates. Convert your existing video assets to vertical videos for full-screen mobile ads.
Lens Web Builder
Lens Web Builder
Businesses of any size can create an AR experience in minutes using hundreds of our free objects and animations with Lens Web Builder.
Business Help Center
Business Help Center
Discover best practices and creative guidelines or explore tips and tricks from Snapchat experts
Discover best practices and creative guidelines or explore tips and tricks from Snapchat experts
Snapchat partners
Snapchat partners
Work with Snapchat official partners to help with pre-campaign strategy, campaign management and creative execution
Work with Snapchat official partners to help with pre-campaign strategy, campaign management and creative execution
Snapchat partners
Snapchat partners
From pre-campaign strategy to creative execution, our partners make advertising on Snapchat a snap!
Become a partner
Become a partner
Is your business helping companies with advertising solutions and technology? Join the Snapchat Partners program.
Developer resources
Developer resources
The Snapchat Marketing API allows developers to build custom measurement solutions by integrating with Snapchat’s advertising platform.
Success Stories
Success Stories
Learn how businesses are using Snapchat Ads to achieve their goals
Learn how businesses are using Snapchat Ads to achieve their goals
Wish
Wish
Snapchat’s shoppable ads drive major efficiencies for the Wish app.
Hopper
Hopper
Hopper used radius targeting to boost high quality user acquisition.
BrüMate
BrüMate
BrüMate sees 3x return on advertising spend with Snapchat.
Begin your success story today!
Begin your success story today!
Create your first ad in less than five minutes, with just a photo and a few clicks. Reach an engaged audience that lives only on Snapchat, and drive results to build and scale your business.
Create your first ad in less than five minutes, with just a photo and a few clicks. Reach an engaged audience that lives only on Snapchat, and drive results to build and scale your business.
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Language
English (United States)