Experian
Snap helped Experian reach millions of consumers in just one day during 2025’s Q5 period. Harnessing the power of a First Snap Takeover, the financial services advertiser delivered an engaging campaign that resonated at the right time with the right audience.
“By leveraging Snapchat’s Sponsored Snaps, we were able to tap directly into the platform's most native behavior – chatting with friends. This allowed us to reach users authentically and deliver standout performance, with over 48 million people reached and strong engagement across the video and profile interactions.”
- Emily Hughes, Sr. Manager, Digital Marketing
Connecting with Consumers
As the festive season draws to a close, talk frequently turns to financial detoxes. Eager to promote its Subscription Management Service in Q5, Experian needed a unique way to lean into consumers’ ‘New Year, New Me’ mindset. And that’s where Snapchat came in.
Finding Success with First Snap Takeovers
To drive mass reach and awareness among consumers aged 18 and over, Experian had to get involved in real-life conversations. That’s why it became the first financial service advertiser to leverage Snapchat’s First Snap Takeover. This meant Experian’s ad would become the first message a Snapchatter would see in their Chat Feed.
In a move which ensured authentic connection, Experian used a direct-to-camera creator video to promote its Subscription Management Service. The creator’s personable tone, coupled with the tips she peppered throughout, meant the brand’s messaging became instantly relatable and easily digestible.
When Snapchatters clicked through to the site or signed up for the service, they could access Experian’s chat message, complete with Experian-branded Chat Wallpaper and an autoresponse highlighting the New Year.
How to Look Alive in Q5
Experian’s First Snap campaign, which took place on January 6th, was a huge success. In just one day, the brand reached 48.1 million Snapchatters. It also racked up 895K video views, drove 72K website clicks and received 15.9K profile clicks 1. The campaign’s success has set the scene for the future, with Experian planning to use it again for upcoming activations.
More Ways To Win With Snapchat
