Business

Get Better Results from Your Ads

Use the Snap Pixel to reach people who are the most likely to take the actions you want on your website.
Create an Ad

Measure and Maximize Your Campaigns

Use the Snap Pixel to get more precise with your ad targeting.
Use the Snap Pixel to get more precise with you ad targeting
You’ll understand what people do on your website after they see an ad. And you’ll see the most important ways to optimize your ads’ audiences for the actions you want, like making a purchase or filling out a lead generation form.

How to Get Started

Learn how to set up your Snap Pixel.
Graphic of adding the Snap Pixel to your site code
  1. Install the Snap Pixel on your website. If you use Shopify, BigCommerce, or WooCommerce, follow the implementation guide for your solution:

    Snap Pixel implementation guide for Shopify
    Snap Pixel implementation guide for BigCommerce
    Snap Pixel implementation guide for WooCommerce

  2. Create a Pixel Custom Audience.
    1. Use the Audiences tool to create the audience.
    2. Choose up to 11 website actions. The more actions you choose, the wider your audience will be.
Reaching the Right Shoppers
Valyōu Furniture uses the Snap Pixel with their Snapchat ads to help increase their reach, get more sales, and reduce their advertising costs. They’ve seen an 80x return on ad spend (ROAS).
“[Advertising on] Snapchat allowed us to get in front of a highly-targeted, tech-savvy e-commerce audience at a lower cost per action.”
— Eddie Castillo, Chief Marketing Officer, Valyōu Furniture

Frequently Asked Questions

What is the Snap Pixel?
The Snap Pixel is a tool that helps advertisers measure results, optimize audience targeting, and build audiences for their ad campaigns. 
It’s a piece of JavaScript code that’s either installed on your website or integrated with an e-commerce store, such as Shopify, BigCommerce, or WooCommerce.
  • Know what matters most. See all the actions that people take on your website after they see an ad. When you attribute the conversions back to your ad campaigns, you’ll understand the true impact.
  • Reach the right people. Create Pixel Custom Audiences to reach people who’ve already engaged with your business. Or create Lookalike Audiences to reach people who are similar to your current customers.
  • Optimize your campaigns. Analyze results in real time and use goal-based bidding to optimize toward the action that someone is most likely to take.
What can I track with the Snap Pixel?
You can track a variety of actions on your website, such as page views, add-to-cart actions, purchases, and sign-ups. This will give you a better understanding of how your Snapchat ads are driving website conversions, such as purchases and lead form submissions.
Is the Snap Pixel free to use?
Yes.
How do I know if the Snap Pixel is working correctly?
You can use the Snap Pixel Helper tool to test your Snap Pixel. It’ll show you whether your Snap Pixel is installed correctly and receiving data from your website. See the Snap Pixel Helper user guide to learn how to test your Snap Pixel
You can also validate Pixel events with the Pixel Test Event tool. This will help you see whether your Pixel integration is set up right and whether Pixel events have successfully reached Snapchat’s servers. See the Pixel Test Event user guide to learn how to validate Pixel events.
What is the Event Quality Score?
The Event Quality Score (EQS) indicates how effectively conversion events are being matched to a Snapchat account, using customer parameters and identity signals from your data.
Having a higher score means your ads are being delivered to more Snapchat users who are more likely to take the action you want. This can help you get more conversions at a lower cost.
Read our guide to learn more about the Event Quality score.
What kind of data does the Snap Pixel collect?
The Snap Pixel collects data on user activity on your website, such as page views, add-to-cart actions, purchases, and sign-ups. The data is anonymized and aggregated to protect users’ privacy.
Is the Snap Pixel compliant with GDPR and UK data protection laws?
Yes, the Snap Pixel is fully compliant with GDPR and UK data protection laws. It’s designed to respect users’ privacy and data protection rights. See our privacy and security FAQs to learn more.