Pringles

A Classic Snack Aiming to Stand Out

Pringles, instantly recognizable for its stackable snacks and bold can, has become a familiar fixture in grocery stores across Saudi Arabia. The brand shows up in major hypermarkets and online grocery platforms, offering a variety of flavors and sizes for different occasions. In a highly competitive chips category, Pringles relies on its strong visual identity and flavor variety to stand out.

Like many food CPG brands advertising in KSA, Pringles sought to maintain cultural relevance in a fast-moving market, particularly among younger, mobile-first audiences. As part of its broader awareness efforts on Snapchat, the team developed an ML-powered AR Lens to show how snacking on Pringles can make otherwise boring evening screen time more fun.

Stacking Awareness and Engagement with an AR Lens on Snapchat

The Lens opened in a familiar first-person POV, instantly grounding the experience in a relatable moment. As users cycled through different Pringles flavors, the Lens dynamically transformed their face to match each flavor, encouraging discovery and play while bringing the brand’s variety to life through humor and visual storytelling.

Designed to drive shares and saves through creativity and play, the invitation to pick a flavor in augmented reality delivered standout performance across engagement and brand impact metrics compared to industry benchmarks:

• 36% higher average Lens playtime ¹

• 5x more shares ¹

• 3x higher save rate ¹

• +6pt lift in ad awareness ²

• +97% reach uplift rate ¹

By tapping into a familiar screen time-snacking moment through augmented reality, Pringles delivered a brand experience that felt native to Snapchat. The campaign illustrates how food CPG brands in KSA can use immersive formats to stay culturally relevant while driving meaningful engagement and awareness.