Riyad Bank
Riyad Bank teamed with Snap during the FIFA Club World Cup, using AR, click campaigns, and in-app lead generation to turn Al Hilal fan excitement into real results — boosting engagement, cutting CPL and CPC, and driving a 5.4x surge in website visits.
“Snapchat demonstrated a unique capability to bridge engagement and performance. Leveraging the platform’s immersive AR Lens and built-in lead-generation features allowed us to achieve notable reductions in CPL and CPC, while enhancing website traffic and boosting brand favorability metrics.”
- Sarah Alshathri, VP and Head of Campaigns and Media, Riyad Bank
Scoring Conversions: How Riyad Bank Capitalized on Sports Sponsorship for Growth
When a brand like Riyad Bank — one of the largest financial institutions in the Kingdom of Saudi Arabia and the Middle East., offering a wide range of Sharia-compliant banking and investment services to retail and corporate clients— wants to break out of the traditional norm and plug directly into cultural moments, the strategic imperative is two-fold. On one hand, the goal is to connect emotionally with a new generation of consumers. On the other, it is vital to successfully build brand affinity and convert that connection into measurable action.
In a highly established financial services category, how can a bank transform traditional financial services into relationships defined by high engagement and customer loyalty? That was the task when Riyad Bank leveraged Snapchat’s ad solutions during a major moment — the FIFA Club World Cup capitalizing on Riyad Bank’s Sponsorship of local football favorite Al Hilal Football Club.
To get there, Riyad Bank deployed a complete full-funnel campaign on Snapchat, designed to meet fans where their excitement already lived. It all began at the top of the funnel with a playful AR Lens that placed supporters right in the middle of the Al Hilal action. That interactive moment allowed people to show their pride, share their favorite line up with friends, and build instant affinity — the kind of emotional lift most brands spend months trying to build.
To keep momentum moving, the bank layered on mid-funnel click campaigns promoting the AlHilal Credit Card with unique ads tapping into the moment of AlHilal participating in the FIFA Club World Cup in the United States. These ads successfully converted cultural fandom into financial consideration, effectively transforming broad awareness into genuine interest across highly engaged audiences.
At the bottom of the funnel, Riyad Bank activated Snap’s native lead-generation format. That enabled users to register their interest directly on Snapchat, simplifying the process and minimizing drop-off — a major advantage for any brand in need of a high volume of qualified leads at an efficient cost.
The payoff was impressive, demonstrating just how powerful cultural alignment can be when paired with Snap’s performance-driven ecosystem:
85% lower CPL compared to industry benchmarks 1
58% lower CPC 2
5.4x increase in website visits 2
Across awareness, engagement, and conversion, the campaign hit every stage of the funnel with precision, turning a national moment into measurable business impact. For SMEs looking to combine real-world excitement with digital efficiency, Riyad Bank’s success shows that when storytelling and smart targeting overlap, great things can and will happen.
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