Jood Eskan
Saudi Arabia’s leading housing-aid platform turned to Snapchat to rally donors during Ramadan and Eid. With full funnel ads and creator partnerships, the campaign sparked massive reach and strong donation momentum, supporting the organization’s overall goal of supporting 50,000 families.
Saudi Arabia’s leading housing-aid platform turned to Snapchat to rally donors during Ramadan and Eid. With full funnel ads and creator partnerships, the campaign sparked massive reach and strong donation momentum.
In support of Saudi Arabia’s Vision 2030, government and non-government organizations alike are working to address the nation’s growing housing needs through community-driven giving. Digital channels play an increasingly important role in mobilizing contributors, and Jood Eskan has become a central figure in the space. The organization supports families eligible for housing by partnering with civil associations across the Kingdom and verifying eligibility through linked data sources and field-level social research.
Jood Eskan works to help house eligible families through long-term donor engagement and seasonal giving during Ramadan and Eid. The organization chose Snapchat, alongside other channels, to boost awareness, encourage donations, and ultimately help families secure sustainable housing.
The team activated the full funnel on Snapchat, driving awareness and conversions with impactful storytelling and creator collaborations. The campaigns were designed to guide users toward donating on Jood Eskan’s website and represented the largest media investment during Ramadan and Eid.
Snap Ads and Story Ads delivered broad visibility during key seasonal moments, while conversion-optimized ads guided high-intent users to complete donations. The team also activated paid partnership tools and creator-led content for enhanced credibility and extended reach to audiences already engaged with trusted voices on the platform.
Snapchat contributed to Jood Eskan’s overall performance during the holiday season:
250K deserving individuals supported 1
10x growth in reach 1
500% increase in website visits during peak periods 1
Conversion costs also improved to be 3x more efficient compared to the previous period 1
Jood Eskan leveraged Snapchat’s ability to reach and inspire Saudi audiences at scale, demonstrating how digital platforms can accelerate meaningful social impact.
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