DAS 360 x Chery KSA
Chery KSA partnered with DAS 360 using Snapchat’s Lead Generation solutions to reach Saudi audiences where they engage most: on mobile and within visually immersive content. These campaigns delivered strong performance across objectives, far exceeding benchmarks for engagement and lead quality.
“Snapchat played a key role in amplifying the combined efforts of Chery KSA’s marketing team and DAS 360, helping us connect with Saudi consumers in a more dynamic and impactful way than ever before.”
- Moayad A. Al-Ahdab, Head of Digital, DAS 360
Seeking Strengthened Visibility in a Competitive Market
Chery Automobile is a leading Chinese vehicle manufacturer building strong visibility in Saudi Arabia through local distributors offering popular models known for their advanced technology, hybrid options, and accessible pricing. The Saudi automotive market, characterized by rising consumer demand for affordable yet feature-rich vehicles, presents both opportunities and intense competition among international brands.
In partnership with digital marketing agency DAS 360, Chery aimed to strengthen brand awareness and drive high-quality lead generation in Saudi Arabia, positioning itself as a smart, modern choice for families and young professionals.
Snap Solutions Drive High Quality Leads for Vehicle Manufacturer
DAS 360 leveraged Snapchat's Lead Generation solutions to reach Saudi audiences, optimizing campaigns with targeted creatives and in-app lead forms that showcased Chery's contemporary design and value-driven proposition.
This strategy drove strong performance across objectives, exceeding benchmarks for engagement and lead quality:
22M impressions 1
14K+ leads generated 1
70% qualified leads 2
Snapchat’s immersive ad formats and precise targeting enabled Chery to meaningfully connect with Saudi consumers, clearly demonstrating Snap's ability to drive measurable impact for automotive brands in competitive, mobile-first markets.
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