JETOUR
Facing rapid growth in the Middle East, JETOUR partnered with Snap to establish high-impact brand exposure among young adventurers. Utilizing First Story and First Commercial, the campaign achieved millions of impressions, delivered significant cost efficiencies, and established a solid foundation for future large-scale campaigns.
Quote provided by JETOUR marketing team.
JETOUR is a Chinese automotive brand focused on the high-growth "Travel +" niche, which has rapidly become a global partner serving over 2 million users and one of the fastest-growing Chinese brands in the Middle East market. Its flagship G700 "All-terrain Premium Hybrid Off-Road SUV" spearheads the high-end entry, featuring a powerful Kunpeng hybrid system and intelligent three differential locks for off-road dominance. The G700's blend of luxurious Nappa leather and cutting-edge Huawei intelligent driving technology positions JETOUR as a forward-thinking global brand ready to explore innovative digital and immersive partnership opportunities.
Facing the opportunity to build a brand exposure foundation in the high-growth Middle East market, JETOUR needed a strategic partner to effectively establish user touchpoints with young adventure-seeking audiences. Snapchat emerged as the definitive choice because the platform boasts a high monthly active user base and a large proportion of young users, which perfectly aligns with JETOUR’s target audience. Furthermore, its premium ad offerings, like First Story and First Commercial, provided the essential first-screen exposure advantage needed to build initial brand awareness. The Campaign Strategy focused on the 18+ audience in the UAE market, utilizing the combined product suite to quickly capture daily first-interaction scenarios. By adopting "maximizing exposure" as the core logic and optimizing bidding based on CPM benchmarks, the campaign successfully outperformed the market benchmark on cost control, achieving the dual effect of "exposure + engagement."
The First Story and First Commercial successfully established a solid exposure foundation and highly interactive user touchpoints in the target market, laying a strong groundwork for subsequent large-scale campaigns and achieving:
22% lower First Story eCPM 1
37% lower First Commercial eCPM 1
41% higher exposure volume 1
$0.22 First Story CPC, amid million-level exposure 1
For JETOUR, Snapchat is far more than a marketing platform—it’s a strategic partner with profound insights into regional culture and audience needs. JETOUR was honored to collaborate with Snapchat to set new benchmarks for automotive marketing together.
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