Rama Group
Rama Group, a leading dental and dermatology provider, turned to Snapchat to reimagine their strategy for Ramadan 2025. They went beyond traditional lead campaigns to build a full-funnel approach that connected authentically during a culturally rich moment – while exceeding their performance benchmarks.
Rethinking Engagement: Rama Group's Recipe for Success
In the Middle East, Ramadan is one of the busiest seasons for marketers – with brands competing for attention. For Rama Group, a leader in dental care and premium dermatology, standing out in 2025 meant showing up with something fresh.
After years of strong but straightforward lead-generation efforts, Rama set out to build a full-funnel campaign that could capture attention, inspire action, and truly resonate with audiences.
Blending AR, Creators and Community
Rama Group rolled out an integrated Ramadan 2025 strategy across five brands – Rama Clinics, Stars Smile, AlShakreen, Clarity, and Oriel Clinic – anchored by three essential elements: AR innovation, creator collaborations, and user-generated content. AR lenses brought the wow factor and elevated engagement. UGC added authenticity. And creators bridged the gap between awareness and conversation – giving the campaign a relatable voice that felt less like advertising and more like advice from a friend.
Impact Worth Smiling About
The integrated approach paid off. Rama Group achieved a 139% increase in leads compared to Ramadan 2024, while cutting cost per lead by 38% 1. A healthy dose of results!
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