Set Up Strong Signals

For optimal campaign performance, you should set up your Snap Pixel.

While not required to start running ads, installing the Snap Pixel is highly recommended to track ad performance and user actions on your site, like page visits, cart additions, and purchases. This helps you optimize ads and reduce costs.

In addition to the Snap Pixel, we recommend installing CAPI (Conversions API) as it sends conversion events directly and can capture events that may not be tracked by Snap Pixel.

When Snap Pixel and CAPI are used together, they provide a fuller picture of user behavior and enhance your ability to effectively track and optimize your advertising efforts.

Learn more in our Pixel and CAPI guide.