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Set Up Strong Signals

For optimal campaign performance, you should set up your Snap Pixel.

While not required to start running ads, installing the Snap Pixel is highly recommended to track ad performance and user actions on your site, like page visits, cart additions, and purchases. This helps you optimize ads and reduce costs.

In addition to the Snap Pixel, we recommend installing CAPI (Conversions API) as it sends conversion events directly and can capture events that may not be tracked by Snap Pixel.

When Snap Pixel and CAPI are used together, they provide a fuller picture of user behavior and enhance your ability to effectively track and optimize your advertising efforts.

Learn more in our Pixel and CAPI guide.

Visit Guide

Frequently Asked Questions

I have my Pixel set up, but why is my EQS not populating?

If your Event Quality Score (EQS) isn't populating, it could be due to incorrect setup or a tracking issue. Please ensure your Pixel is correctly implemented and that all required parameters are included. Make sure your Pixel is enabled by following these steps. You can also send test Pixel events by following these steps.

Where can I find my Pixel ID?

You can find your Pixel ID by following these steps:

  1. In Ads Manager, navigate to the Pixel page within the top-left drop-down menu.

  2. Click on the relevant pixel.

  3. Once you’re on the relevant pixel’s page, you can locate the Pixel ID right below the pixel’s name. Select and copy if needed.

How can I set up the MMP x Snapchat integration?

You should use implementation guidelines provided by your mobile measurement partner. Below are some of the most common examples:

You can learn more about MMP troubleshooting here.

How can I create a Snap App ID?

You can create a Snap App ID by following these steps.

How can I verify my Snap App ID?

You can verify your App ID by following these steps.

If you have not yet created a Snap App ID, you can do so by following these steps.