Test Your Signals Setup
To check if your Pixel or CAPI setup is working correctly, use the recommended tools below. You can also work with your Snapchat Rep on testing. To run a successful campaign your Signals implementation needs to be working before ramping up spend on ads.
There are 3 tools for you to use for validating your pixel is working:
Snap Pixel Helper Chrome Extension
Events Manager Test Events tool
Event Quality Score (EQS)
Event Quality Score indicates how strong the matching is given the signals that are being passed to Ads Manager. Learn more about EQS here.
To find your EQS, follow these steps
The data your pixel is sending is very effective at matching to a Snapchat Account.
The data your pixel is sending is somewhat effective at matching to a Snapchat Account.
The data your pixel is sending is not effective at matching to a Snapchat Account.
There is no data being shared yet for this specific event, or your score is not ready.
A better score means events are more likely to match to your ads, which can increase your attributed conversions and also allows the system to deliver your ads to more people likely to take the action you care about.
Use these articles to address any EQS issues:
Frequently Asked Questions
What are the best practices based on EQS?
Prioritize parameters that are most likely to match to a Snapchatter
Install Snap Pixel for best performance
Reduce spam by not sending multiple requests
Ensure that no placeholders, hard-coded entries, or null values are being passed and that data is formatted properly
Install Snap’s Conversions API (CAPI) to match events back to more of users which will lead to more efficiency and campaign results
Reach out to your Snapchat Rep for support with signal testing.