Test Your Signals Setup
To check if your Pixel or CAPI setup is working correctly, use the recommended tools below. You can also work with your Snapchat Rep on testing. To run a successful campaign your Signals implementation needs to be working before ramping up spend on ads.
The data your pixel is sending is very effective at matching to a Snapchat Account.
The data your pixel is sending is somewhat effective at matching to a Snapchat Account.
There is no data being shared yet for this specific event, or your score is not ready.
Prioritize parameters that are most likely to match to a Snapchatter
Install Snap Pixel for best performance
Reduce spam by not sending multiple requests
Ensure that no placeholders, hard-coded entries, or null values are being passed and that data is formatted properly
Install Snap’s Conversions API (CAPI) to match events back to more of users which will lead to more efficiency and campaign results
Reach out to your Snapchat Rep for support with signal testing.
A better score means events are more likely to match to your ads, which can increase your attributed conversions and also allows the system to deliver your ads to more people likely to take the action you care about.
Use these articles to address any EQS issues:
Validating & Verifying Setup, with steps:
Validating with Event Testing
Interpreting Event Test Results
Verifying Your CAPI Set Up
Verify Set Up developer notes, with steps:
Sending a Test Event
Retrieve test event metadata
Check Stats
Request Check Tool
Event Quality Score
The data your pixel is sending is not effective at matching to a Snapchat Account.
There are 3 tools for you to use for validating your pixel is working:
Snap Pixel Helper Chrome Extension
Events Manager Test Events tool
Event Quality Score (EQS)
Event Quality Score indicates how strong the matching is given the signals that are being passed to Ads Manager. Learn more about EQS here.
To find your EQS, follow these steps
