Ad Formats
Learn about the various ad formats available on Snapchat, and choose the Snapchat Ads that best showcase your brand and allow you to connect with an engaged audience.
What is it?
AR Filters are accessible after a photo or video has been captured through the Camera by swiping through the post-capture carousel. The branded creative will overlay the Snap and add context to it.
Placements:
Camera — pre- & post-capture carousel
Primary Use Cases:
Upper Funnel
Static Filters Ad Requirements (Photo):
Composition size: 945x2048
File size: Under 300kb
File type: Transparent .png
Moving Images Filters Ad Requirements (Video):
Composition size: 720x1560
File type: .gif format
Duration: 1–3 seconds, looping seamlessly without any obvious start/end points
Frame rate: 2–15 fps
Total number of frames should be <20, regardless of frame rate (or as few as possible)
If using all 20 frames, lower framerate = longer animation, higher framerate = shorter animation)
