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Why Snapchat?
Meet the AudienceFind out who you can reach on Snapchat.
CostUnderstand how pricing works for Snapchat Ads.
Success StoriesSee case studies from real businesses who found success on Snapchat.
Goals
App DownloadsDrive more installs of your mobile app. Shopify Store SalesIncrease purchases from your Shopify Store.
Online SalesDrive purchases and more on your website.Lead GenerationCollect information from prospective customers.
Brand AwarenessReach people and get the word out about your business.
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Snapchat AdsLaunch a targeted ad campaign from Snapchat Ads Manager.
Snap PromoteGrow your following on Snapchat by promoting content.
Public ProfileCreate a profile for your businesses so Snapchat users can discover you.
Resources
GuidesAd Formats & SpecificationsUnderstand Snapchat’s ad formats and see examples.Ad Targeting GuideLearn which targeting options are available in Snapchat Ads Manager.Snap Pixel GuideLearn how to maximize your campaign performance.Ad Measurement GuideLearn how to track performance and improve your ad results.
Help and LearningSnapchat Ads CertificationGet certified in Snapchat Advertising.Partner HubApply to become a Snapchat partner or choose a partner to work with. Help CenterTroubleshoot and learn how to use Snapchat ad features.Yellow Megaphone IconAffiliate ProgramIntroduce new businesses to Snapchat Ads and earn rewards along the way.
BlogRead news, tips, and insights.Learn More
Log InGet Started
    • Getting Started
    • Create a Snapchat Account
    • Create a Business Account
    • Complete Your Business Details and Payment Info
    • Create and Share a Public Profile
    • Set Up Strong Signals
    • Overview
    • Ad Placements
    • Transfer Ads to Snapchat
    • Ad Formats
    • Ad Policies
    • Creative Best Practices and Ad Safety Zones
    • Pixel and CAPI Overview
    • Partner Integrations
    • Manual Signal Setup
    • Test Signal Health

Overview: Creative Best Practices for Advertising on Snapchat

If you’re here, it means you’ve successfully gotten set up on Snapchat Ads Manager and you’re now ready to launch your first Snapchat campaign.

In this section, we’ll share information for you to follow for creative success, including:

Ad Placements

View Ad Placements

Ad Formats

View Ad Formats

Ad Policies

View Ad Policies

Best Practices

View Best Practices

Ready to Begin?

Learn About Ad Placements

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