Create a Business Account
If you followed the previous steps to create a Snapchat account, you should have already created your business account. Don't forget to finish adding your business details!
However, if you already have a Snapchat account and now need to create a business account, follow the steps below.
A Snapchat Business Account enables businesses to run ads and access features (like Public Profiles) to engage with customers.
Log in to Ads Manager. Click Open a Business Account at the top of the screen.
On the “Open a Business Account on Snap” page, follow the prompts and input your information. For non-USA businesses only, don’t forget to add your VAT/Tax ID, if applicable.
Frequently Asked Questions
Do I need to login with a personal or business account?
It depends. If you want to create a new business account from scratch, we recommend creating a new Snapchat account with your business email address. If you’d like to turn your personal account into a business account, log in to your personal account then follow the steps above to create a business account.
Should I connect my Business Manager with my own Snapchat personal account, or do I need a new Snapchat account?
It depends. If your personal account is the account you’re using for your brand or business, you can turn your personal account into a business account.
If you don’t want to create your own business account, you can share it with external accounts by granting member roles to your Public Profile. You can do so by following these steps.
What are the different user roles available in Snapchat Ads Manager, and what permissions do they grant?
Snapchat Ads Manager offers several member roles with varying levels of access and control. These roles are designed to help businesses manage their advertising accounts efficiently while maintaining security, and can be set at an organization or ad account level.
For a list of organization-level roles, follow this link.
For ad account roles, follow this link.
How do I add or remove users and assign roles in Snapchat Ads Manager?
All account users must first be added as members at the organization level. This ensures centralized user management and security. Once a user is part of the organization, you can then assign them specific roles at either the organization, business, or ad account level.
To add a member to an organization, follow these steps.
To add a member to an ad account, follow these steps.
To remove a member from an organization, follow these steps.
To remove a member from an ad account, follow these steps.
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