Al Futtaim Electric Mobility
For the launch of BYD Shark 6, Al Futtaim Electric Mobility’s new vehicle, the brand leveraged a multi-format Snapchat strategy which proved highly rewarding. The brand’s full-funnel campaign not only engaged audiences but boosted brand awareness and favorability.
To engage the UAE auto market, Al Futtaim Electric Mobility leveraged Snap’s Takeovers, Ads and Stories. During the vehicle’s launch dates, the brand drove awareness using Takeovers which allowed it to secure the first ad spot in multiple Snapchat tabs. It then engaged upper-funnel audiences with Snap Ads and Sponsored Snaps, which are a new ad format that allows you to send Snaps directly to your audience and appear in Snapchat’s most popular tab - the Chat.
The creative for this high-octane campaign combined dynamic visuals and engaging voiceovers, showcasing the truck through cinematic close-ups.
Following the campaign’s awareness phase, Al Futtaim Electric Mobility focused on conversions by activating Lead Generation Optimization and using a retargeting and prospecting strategy. The brand then measured the campaign’s impact by using a multi cell approach to assess the impact of takeovers, chat feed and aggregate cell separately.
The campaign targeted UAE adults 25–44 with interest signals around vehicles, premium goods, and outdoor lifestyle, paired with custom lookalike audiences built from previous Al Futtaim auto buyers.
The Shark 6 launch demonstrated the value of a multi-format Snapchat strategy, with Sponsored Snaps complementing awareness placements to deliver stronger audience engagement and incremental reach.
By putting Snap in the driving seat, Al Futtaim Electric Mobility celebrated significant results for BYD, with the three-month campaign boosting Brand Favorability by 11 pts among females aged between 21-24. Takeovers boosted Brand Awareness by 5 pts and Sponsored Snaps boosted it by 2 pts.
During the first week of the launch, Takeovers achieved 82% incremental reach. Overall, during the entire campaign, the brand celebrated 27% incremental reach. Furthermore, the Sponsored Snap Campaign gained 66% incremental reach 1. Talk about an ideal journey on Snapchat.
- Tarek El-Sarw, Senior Manager, Media & CRM at Al-Futtaim Electric Mobility
Making waves among car enthusiasts in the UAE, Al-Futtaim Electric Mobility debuted the BYD Shark 6 in late 2025. Eager to drive awareness and generate conversions of its first electrified utility vehicle, the auto brand needed to implement an effective full-funnel multi-product approach. That’s why it put Snap in the driving seat.
