Muzz

Muzz grows installs and sign-ups more efficiently with Unified Attribution on Snapchat

Muzz is a marriage app designed to help Muslims find meaningful relationships while respecting their faith and values.

As Muzz prepared to scale its app growth campaigns on Snapchat, the team wanted to see whether Unified Attribution could improve both user acquisition and downstream in-app actions. Muzz used Adjust, its mobile measurement partner, to evaluate performance.

To properly measure its effectiveness, Muzz compared Unified Attribution with its existing optimization approach in a balanced test.

Setting up a balanced comparison

Muzz ran both approaches with essentially equal spend. Both used Auto Bid, there were no mid-flight changes, and creative delivery was balanced.

That setup gave the team a clear comparison between the two optimization approaches and kept the focus on the outcomes that mattered most to its campaign strategy: installs, sign-ups, CPI, and cost per sign-up.

Building confidence to scale 

During the comparison window, Unified Attribution delivered 41% more installs and a 29% lower CPI than Muzz’s existing optimization approach, as reported by Adjust. ¹

The gains extended further down the funnel, with Unified Attribution delivering 47% more sign-ups and a 26% lower cost per sign-up, as reported by Adjust. ¹

Following the test, Muzz made Unified Attribution part of its ongoing campaign strategy. By aligning Snap optimization more closely with the outcomes Muzz evaluated in Adjust, the team gained greater confidence in its path to scale.