Mohegan Sun Online Casino
Using AppsFlyer data, Mohegan Sun Online Casino compared Unified Attribution on Snapchat with its business-as-usual (BAU) approach. In Week 4, Unified delivered higher ROAS, lower CPI, and more installs and purchases than BAU. The reported differences were +89.8% for ROAS, -77% for CPI, +48% for installs, and +77% for purchases.¹
+89.8% ROAS / -77% CPI
Week 4 differences 1
+48% installs / +77% purchases
Week 4 differences 1
+131.4% ROAS / -57.8% CPI
Week 3 differences 1
+57% installs / +143% purchases
Week 3 differences 1
“With guidance from the Snapchat team, Unified Attribution outperformed our standard approach and gave us greater confidence in our measurement and optimization strategy.”
- Heather Johnson, Paid Acquisition Analyst
Mohegan Sun Online Casino improves ROAS and lowers CPI with Unified Attribution on Snapchat
Mohegan Sun Online Casino offers real money slots, tables, and live dealer games on app and desktop throughout Connecticut.
As the team looked to improve app campaign performance on Snapchat, it wanted to understand how Unified Attribution would compare with its business-as-usual (BAU) campaign approach.
The goal was to assess whether Unified Attribution could deliver higher ROAS, lower CPI, and more installs and purchases when evaluated using AppsFlyer data.
Higher ROAS, lower CPI, and more installs and purchases versus BAU
Mohegan Sun Online Casino compared Unified Attribution with BAU using AppsFlyer data from May 5–26, 2026.
Unified Attribution delivered higher ROAS than BAU in every reported week. The reported ROAS differences were +163.1% in Week 1, +34.5% in Week 2, +131.4% in Week 3, and +89.8% in Week 4. 1
CPI was also lower with Unified Attribution in every week for which CPI results were reported. The reported CPI differences were -31.9% in Week 2, -57.8% in Week 3, and -77% in Week 4. 1
Unified Attribution also generated higher install and purchase counts in the final two weeks of testing. In Week 3, the reported differences were +57% for installs and +143% for purchases. In Week 4, the reported differences were +48% for installs and +77% for purchases. 1
From a successful test to an evergreen approach
The results gave Mohegan Sun Online Casino greater confidence in Unified Attribution as a long-term part of its app campaign strategy.
Based on the performance, the team adopted Unified Attribution as its evergreen optimization approach on Snapchat. What began as a test became an ongoing part of how the team drives app performance on the platform.
More Ways To Win With Snapchat
