Seera

Engaging Audiences During Peak Streaming Season

Seera is a next-generation Arabic streaming platform delivering short-form microprograms designed for mobile-first audiences across web, mobile, and smart devices. With Ramadan representing the region's biggest opportunity for video consumption, Seera set out to maximize app installs and build awareness among highly engaged audiences.

To support a successful launch, Seera partnered with Snapchat to create an app acquisition strategy designed to capture user attention, drive installs efficiently, and optimize performance throughout the campaign.

Combining Immersive Ad Formats with Performance Optimization

Seera leveraged App Promotion campaigns optimized for installs to reach users most likely to download the app, while Sponsored Snaps placed the brand directly within the Chat Feed, helping drive awareness and engagement in a native environment.

To encourage action, the campaign incorporated playable creative assets, giving Snapchatters an interactive preview of the Seera experience before installing the app. The team complemented this creative approach with collaborative media planning and a robust Mobile Measurement Partner (MMP) setup, enabling accurate attribution, faster optimization cycles, and more efficient budget allocation throughout Ramadan.

Together, these solutions helped Seera continuously refine campaign performance while reaching high-intent audiences at scale.

Delivering Stronger App Acquisition Results

By combining immersive ad experiences with data-driven optimization, Seera significantly improved acquisition efficiency during one of the year's most competitive periods for streaming platforms.

The campaign achieved:

• 87.5% lower Cost Per Install (CPI)

• 5.8X higher install rate

• 6X higher click rate

Seera's Ramadan campaign demonstrates how combining App Promotion campaigns, Sponsored Snaps, and interactive creative can help streaming brands efficiently acquire new users while maximizing performance during peak demand periods.