Mahara HR

Optimizing App Growth with Better Measurement

Maharah Human Resources is one of Saudi Arabia's leading HR and workforce solutions providers, offering recruitment, staffing, outsourcing, and human capital services to businesses and individuals across the Kingdom. As part of its digital growth strategy, Maharah continues to invest in innovative marketing solutions that help connect more effectively with job seekers and employers.

To further improve app campaign performance, Maharah partnered with Snapchat to enhance campaign measurement and optimization, ensuring advertising decisions were aligned more closely with real business outcomes.

Unlocking Smarter Optimization with Unified Attribution

Maharah implemented Unified Attribution, Snapchat's attribution and optimization solution for app campaigns that combines Snapchat's first-party signals with Mobile Measurement Partner (MMP) modeled signals. This approach enables advertisers to optimize campaigns using Snapchat's signals while delivering measurement that more closely aligns with MMP reporting.

By leveraging Unified Attribution, Maharah gained more comprehensive performance insights and improved optimization across the campaign lifecycle. The enhanced measurement framework enabled more efficient user acquisition, faster optimization cycles, and stronger alignment between campaign delivery and business objectives.

Driving Stronger App Growth

With Unified Attribution powering campaign optimization, Maharah significantly improved acquisition efficiency while increasing business impact from its Snapchat investment.

The campaign delivered:

• 1.6X increase in app installs ¹

• 40% lower Cost Per Install (CPI) ¹

• 1.55X increase in Revenue ¹

• 1.55X increase in Return on Ad Spend (ROAS) ¹

By combining richer attribution signals with Snapchat's optimization capabilities, Maharah improved campaign performance while building a more reliable framework for measuring and scaling future app growth.