Yammak

Scaling App Growth with Smarter Attribution

Yammak is an on-demand consumer services platform in Saudi Arabia, connecting users with everyday services through a seamless mobile experience. As the business continued to scale app acquisition, the team sought a more effective way to optimize campaigns while improving measurement accuracy..

To achieve this, Yammak partnered with Snapchat to test Alpha Unified Attribution, enabling campaign optimization that better aligned with the advertiser's Single Source of Truth (SSOT) in their Mobile Measurement Partner (MMP).

Unlocking Better Performance with Unified Attribution

As one of the early adopters of Snapchat's Alpha Unified Attribution solution, Yammak leveraged the product to overcome attribution limitations in reporting.

Unified Attribution combines Snapchat's first-party signals with Mobile Measurement Partner (MMP) modeled signals, enabling campaigns to optimize toward third-party attributed outcomes while maintaining more consistent measurement. This gave Yammak greater confidence in campaign optimization and helped improve acquisition efficiency without sacrificing scale.

Performance was evaluated using the advertiser's Mobile Measurement Partner (MMP), which served as the Single Source of Truth (SSOT) for all reported results.

Driving More Installs at Lower Cost

Compared with Yammak's business-as-usual acquisition campaigns, Unified Attribution significantly improved user acquisition performance while reducing costs.

The campaign delivered:

• 65% more third-party attributed installs

• 40% lower Cost Per Install (CPI)

By combining richer attribution signals with Snapchat's optimization capabilities, Yammak successfully scaled app growth while improving acquisition efficiency, demonstrating the value of Unified Attribution for performance advertisers operating in a privacy-centric ecosystem.