Algharbis

Delivering More Relevant Shopping Experiences

Algharbis is a Saudi-based retailer offering a wide range of premium spices and high-quality nuts through its e-commerce platform. As the business looked to improve campaign efficiency and maximize returns, it sought a more personalized approach to showcasing its product catalog to potential customers.

To drive stronger engagement and increase purchase intent, Algharbifoods partnered with Snapchat to implement Dynamic Product Ads, enabling shoppers to discover the most relevant products based on their interests and browsing behavior.

Personalizing Product Discovery with Dynamic Product Ads

Algharbis activated Dynamic Product Ads (DPA) on Snapchat, organizing its catalog into structured product sets based on product categories, promotional offers, and pricing tiers. This approach enabled the brand to automatically deliver highly relevant products and offers to the right audiences at the right time.

By replacing standard creatives with dynamic, catalog-driven ads, Algharbifoods showcased a broader product selection while ensuring users saw the products most likely to match their interests. This personalized shopping experience improved engagement, increased purchase intent, and drove stronger overall campaign efficiency.

Driving Higher Returns Through Personalization

Dynamic Product Ads significantly outperformed standard creative campaigns across key performance metrics, demonstrating the value of personalized, catalog-driven advertising.

The campaign delivered:

• 77.5% higher Return on Ad Spend (ROAS) ¹

• 369.6% higher Click-Through Rate (CTR) ¹

By delivering relevant products to high-intent shoppers, Algharbifoods transformed its product catalog into a high-performing performance marketing engine, improving both engagement and return on investment.