PSI Real Estate
The property brokerage specializing in luxury residential communities with investment value leveraged Snapchat’s lead generation solutions, like Native Lead Generation Ads and Target Cost Per Acquisition (tCPA) bidding strategy, to efficiently connect with high-intent buyers.
“Snapchat’s lead generation solutions helped us scale high-quality leads at unmatched efficiency, proving the platform’s value as a key driver of ROI in luxury real estate.”
Quote provided by PSI Real Estate marketing team
Transforming a Snap Into a Sale
PSI Real Estate, a leading brokerage firm in the UAE, specializes in premium residential communities that blend luxury living with investment value. The company offers a diverse range of villas and townhouses designed for families and investors seeking high-quality amenities and attractive payment terms.
Recognized and awarded by top developers, PSI Real Estate leveraged Snapchat to showcase a high-demand luxury community to qualified buyers in the UAE. Through engaging visuals of villas and townhouses, the brand highlighted proximity to Dubai, spacious layouts, private pools, and attractive financial plans. To drive measurable performance, the company called on Snap’s lead generation solutions.
Driving Leads with Snap's tCPA and Lead Forms
PSI Real Estate implemented Snapchat’s Native Lead Generation Ads combined with Target Cost Per Acquisition (tCPA) bidding strategy.
Snapchat’s Target Cost bidding allowed PSI to set a desired cost per action, and the platform used machine learning to adjust bids so that the resulting CPA stays close to the target, getting more conversions at a controlled cost. Native Lead Forms allowed PSI to collect leads directly inside the Snapchat app via fast-loading forms that auto-fill certain fields using profile info to minimize drop-off. Leads gathered through these forms were accessed and exported from Ads Manager, or sent automatically to a CRM using partner integrations.
This approach streamlined and scaled lead capture directly within the app at a lower cost:
60% lower cost per lead vs. industry benchmarks 1
75% lower cost per lead after switching to tCPA 1
Snapchat’s lead generation solutions enabled PSI Real Estate to efficiently connect with high-intent buyers, accelerating sales and demonstrating the platform’s value as a performance channel for the competitive luxury real estate market in the UAE.
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