Tele2
Tele2, a Swedish telecommunications brand, recently ran a geolift experiment which confirmed that Snapchat plays a significant role in the brand’s success in Europe, including being over 6X more cost efficient in driving sessions than GA4 last click reporting.
"Geo lifts are essential for us to quantifying the true incremental impact of our traffic acquisition and help us to execute our media planning with better precision. Great to see that Snapchat deliver more cost-effective traffic than seen in GA4."
- Malin Tempelman Meincke, Head of Media & Traffic Acquisition at Tele2
Connecting with Snapchat Strategies
Tele2 was launched in 1993. Since then, it has become a major mobile network operator in multiple European countries. In October 2025, it decided to assess the impact Snapchat’s traffic campaigns have on its performance.
Calling on Geolift for Clarity
Tele2 says it does ‘things smarter’ – and the Swedish brand proved it when it ran a geolift experiment in partnership with Choreograph.
To determine Snapchat’s incremental effect on site traffic, it compared a test group (campaigns paused) against a control group (campaigns active). This allowed Tele2 to evaluate the true incremental effect of Snapchat’s advertising on its 25+ target audience.
The brand ran a variety of Snap Ads that infused key information with humour, successfully engaging consumers with clear takeaways delivered in a playful way.
Snapchat Signals Success for Tele2
The results of Tele2’s geolift experiment proved the fundamental role Snapchat plays in the brand’s success. The platform generates 3.3% incremental sessions which are 6.55X more cost-efficient than GA4 last-click reporting 1.
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