Cheerz
Cheerz partnered with Datashake to test creator-led Snap Ads in a SKAdNetwork environment, improving engagement, app installs, and purchase efficiency alongside its branded and UGC assets.
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“This campaign allowed us to validate a strong belief: creators aren't just for brand awareness. At Cheerz, they have become a true performance driver, even in a constrained environment like SKAN. A big thank you to the Snapchat team for their support and guidance throughout this project.”
- Juliette Remaud, Paid Social Media Specialist, Cheerz
Creator assets drive lower-funnel growth for Cheerz
Cheerz is a print-on-demand photo product company that helps people turn digital memories into photo books, prints, and gifts through a seamless mobile app experience. Based in Paris, France, Cheerz helps customers bring their favorite photos out of their camera rolls and into the real world.
As privacy-centric attribution frameworks like SKAdNetwork reshaped mobile advertising, Cheerz wanted to keep growing its app user base and driving purchases in a more signal-constrained environment. The team set out to test whether creator-led content could move beyond organic engagement and awareness to deliver measurable lower-funnel results.
Testing creators as a performance lever
With support from media agency Datashake, Cheerz expanded its Snapchat creative mix beyond branded and user-generated content by introducing tailored creator-led assets. The strategy positioned Creator Assets as a performance lever within its app-focused Snap Ads campaigns, rather than treating creators as an awareness-only tactic.
Cheerz developed multiple video series across multi-format campaigns, testing creator and non-creator assets side by side. The creator videos showed the Cheerz app experience in a native, entertaining way, from selecting photos to creating high-quality keepsakes and ordering personalized products directly in the app.
By pairing creator storytelling with recognizable branding and clear in-app demonstrations, Cheerz made the path from inspiration to action feel simple. The creative kept the product benefit front and center while giving Snapchatters content that felt natural to the platform.
Turning creator storytelling into efficient growth
Creator assets drove stronger engagement and improved cost efficiency within SKAdNetwork constraints. In Snap Ads, creator assets achieved a 5.15% click-through rate, compared with 4.29% for other content. 1
Cheerz also reduced SKAdNetwork acquisition costs when using creator-led Snap Ads. Cost per purchase was 28% lower on creator assets than on the rest of the campaign content, while cost per install was 26% lower. 1
For Cheerz, the campaign validated creators as full-funnel partners. By combining creator-led content with branded and UGC assets, the team showed that authentic storytelling can support measurable lower-funnel performance, even in a privacy-first measurement environment.
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