Samsung
In a move that proved the power of a multi-format strategy, Samsung leveraged Commercials and Story Ads to promote its new product, driving higher brand favourability and boosting action intent among its target audience.
Taking Action to Drive Action
Committed to consistent innovation, Samsung recently decided to evaluate its Snapchat strategy. Rather than relying on a single ad format to promote the Samsung Miracle campaign, the technology brand leveraged a multi-format approach.
Maximising Connection with a Multi-Format Strategy
From human-centric to product-led, Samsung’s creative showcased the model’s features in a series of sleek Commercials and Story Ads during a 5-week campaign.
Tapping into Full-Funnel Success
Samsung’s multi-format approach drove stronger results across the funnel, proving its influence on consideration and future choice.
When compared to single-format exposure, multiple formats drove 6x stronger action intent and +8pp higher brand favorability. Furthermore, Commercials alone delivered a +17pp lift in action intent 1.
Across the study, all formats drove significant lift in Action Intent, reinforcing Snapchat’s strength in driving lower-funnel outcomes.
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