SUCCESS STORY
Saudia
By using Smart Budget Optimization across its awareness campaigns on Snapchat, Saudia achieved a 14% lower eCPM versus 2026 BAU campaigns – ensuring its budget worked harder while reaching more users efficiently.
lower eCPM
1
Saudia
By using Smart Budget Optimization across its awareness campaigns on Snapchat, Saudia achieved a 14% lower eCPM versus 2026 BAU campaigns – ensuring its budget worked harder while reaching more users efficiently.
1
For Saudia, driving awareness at scale was only part of its ambition. The airline also wanted to make its media investment work harder.
This meant it could efficiently reach relevant audiences – while giving Snapchat’s delivery system greater flexibility to identify where budget could generate the strongest results.
Saudia activated Campaign Budget Optimization across its awareness activity, allowing its budget to move dynamically between ad sets based on real-time delivery opportunities.
This gave Saudia greater flexibility to optimize throughout the campaign, reduce wasted spend and maximize the impact of its awareness investment.
By combining smarter budget allocation, Saudia was able to not only reach Snapchatters more efficiently, but also generate stronger engagement from audiences choosing to open and interact with the campaign.
This included 14% lower eCPM compared to 2026 awareness BAU campaigns, as well as a 17.65% higher open rate – demonstrating stronger engagement with Chat Ads with the test campaign 1.
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