Tripo
Tripo AI, a global leader in 3D-native foundation models and world models, used Snapchat to promote its latest product, Tripo Smart Mesh P2. It proved the power of a multi-region strategy, precision targeting and Augmented Reality (AR) experiences.
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- Poppy Luo, Head of User Growth at Tripo Studio
Since its launch in 2023, Tripo AI has been adopted by tens of millions of users worldwide. As Tripo AI's flagship 3D generation platform, Tripo Studio quickly became an essential tool across a wide range of industries, from gaming to 3D printing.
Tripo's latest model, Smart Mesh P2.0, brings native quad mesh – a first in the AI 3D industry.
Its latest model, Smart Mesh P2.0, is designed to fully bridge AI generation and game production pipelines. To truly reflect this innovation, a globally strategic campaign was needed. So, Tripo AI turned to Snapchat.
In promoting Tripo Smart Mesh P2.0, Tripo wanted to transform its technology into an interactive experience, using the power of Snap AR.
Together, the goal was to create an ecosystem: Tripo AI provides the ‘generative power’; Snapchat provides the ‘experiential stage’. Through this, Tripo AI hoped to establish brand dominance among early adopters and core creators of next-generation computing platforms. Furthermore, in a rapidly evolving space, it wanted to build a competitive advantage – helping to increase its influence and advantage over time.
Tripo AI’s target audience was varied, and it used Snapchat's AI-driven 1P Audience tool to filter low-quality traffic and capture high intent users. Snap’s Conversions API (CAPI) simultaneously streamed critical conversion events (such as registrations and subscriptions) back to the platform in real time. In tandem, the brand focused on North America and Europe to capture premium creator traffic. Tripo AI then systematically explored high-potential Tier-2 and Tier-3 markets via Snap Global across South America, South Asia and Oceania to unlock incremental growth.
Tripo AI launched a series of Snap Ads highlighting Smart Mesh P2.0’s rapid generation process, showcasing its industry-grade output and addressing creators' demands for efficient production tools.
These ads drove strong ad reach and conversions. Meanwhile, Snap AR attracted a large audience of young Snapchatters enthusiastic about visual creation and interactive experiences – a format that drove high engagement for Tripo AI.
Tripo AI’s decision to combine precision targeting, a multi-region strategy and an AR experience made its one-month Snapchat campaign a resounding success. Its demonstration of high-precision 3D model generations captured creators’ attention and drove a strong volume of traffic for subscription conversions.
Compared to the initial launch, the brand’s Return on Ad Spend (ROAS) surged, achieving an increase of 87.5% while its Click-Through Rate (CTR) increased by 48.2% 1.
Tripo AI had the same budget as the initial launch, but its Cost Per Click (CPC) decreased by 27.6%, driving more clicks and significantly boosting bidding efficiency.
The Cost Per Purchase (CPP) also declined substantially, falling 34%, with subscription costs almost halving. Efficiency along the conversion funnel from click to subscription improved significantly, opening up critical space for campaign revenue growth.
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