Betway
Post-World Cup, Betway wanted to build on its past Premier League success on Snapchat. Using Unified Attribution, the gaming and entertainment brand drove a 120% higher CTR and a 32% lower CPA.
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“We’re always looking for ways to improve how we measure performance across platforms. Snapchat Unified Attribution gives us a more complete view of Snapchat’s impact, helping us make more informed decisions and build a stronger measurement framework.”
Kicking Off with Snapchat
Following the 2026 World Cup, Betway wanted to hit the ground running at the start of the new Premier League season when running football campaigns.
Snapchat was identified as a key partner, given the success of previous football campaigns.
A Smart Summer Signing
The Premier League’s return is always a tentpole event in the sporting calendar. Therefore, it was imperative that Betway continued to deliver conversions at scale post-World Cup while driving an efficient CPA.
As an app-focused brand, Betway had the perfect opportunity to test Unified Attribution on Snapchat, a campaign type that optimises more closely towards a brand’s source of truth – their mobile measurement partner (MMP) data.
Another Season of Success
By adopting Unified Attribution on Snapchat, Betway achieved a 120% increase in CTR, while driving a 32% lower CPA compared to the start of the previous Premier League season.
More Ways To Win With Snapchat
