Betway
After a successful Q3 sports campaign, Betway brought Sponsored Snaps to its casino activity. The result: a 79% CPM reduction in cost versus other active campaigns, and incremental app installs in the process.
- Harry Welch, Paid Social Manager, Betway
After a strong Q3 on Snapchat, Betway wanted to carry that momentum into its Q4 casino activity. The goal was straightforward: improve CPM efficiency while continuing to drive app install volume – and do it with a format that could deliver on both.
Betway activated Sponsored Snaps for its casino campaign, testing a range of headline variations and direct-response messaging to prompt users to take action. By sending ads directly into Snapchat's Chat tab, the brand reached its audience in a more personal, immediate way – standing out from every other campaign in the mix.
The results made the case. Betway's Sponsored Snaps campaign delivered CPMs 79% cheaper than other campaigns running in the same period 1. And the impact didn't stop at impressions. The campaign also drove app installs at a CPI 3% lower than Betway's app-optimised campaigns, demonstrating that Sponsored Snaps can deliver further down the funnel than expected 2.
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