Betway
After a successful Q3 sports campaign, Betway brought Sponsored Snaps to its casino activity. The result: a 79% CPM reduction in cost versus other active campaigns, and incremental app installs in the process.
“We challenged the team at Snapchat to help us reduce our CPMs whilst maintaining efficient app install volume, and we were delighted with the results Sponsored Snaps was able to produce to help us achieve our goals. It's also allowed us to serve our creative in a more personalised and engaging way to Snapchat users.”
- Harry Welch, Paid Social Manager, Betway
Betting on a New Format
After a strong Q3 on Snapchat, Betway wanted to carry that momentum into its Q4 casino activity. The goal was straightforward: improve CPM efficiency while continuing to drive app install volume – and do it with a format that could deliver on both.
Spinning Up Sponsored Snaps
Betway activated Sponsored Snaps for its casino campaign, testing a range of headline variations and direct-response messaging to prompt users to take action. By sending ads directly into Snapchat's Chat tab, the brand reached its audience in a more personal, immediate way – standing out from every other campaign in the mix.
Cashing In on Efficiency
The results made the case. Betway's Sponsored Snaps campaign delivered CPMs 79% cheaper than other campaigns running in the same period 1. And the impact didn't stop at impressions. The campaign also drove app installs at a CPI 3% lower than Betway's app-optimised campaigns, demonstrating that Sponsored Snaps can deliver further down the funnel than expected 2.
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