VOGACLOSET

Unlocking Smarter App Measurement

VOGACLOSET is a leading online fashion retailer serving customers across the GCC, offering thousands of international fashion, footwear, and accessories brands through its mobile shopping experience. As the brand continued to invest in app growth, it sought a more accurate way to measure Snapchat's contribution to business outcomes while improving campaign performance.

To achieve this, VOGACLOSET partnered with Snapchat to implement Unified Attribution, enabling campaign optimization using Snapchat's first-party signals while aligning measurement more closely with Mobile Measurement Partner (MMP) reporting.

Improving Attribution to Drive Better Performance

VOGACLOSET activated Unified Attribution to bridge the gap between Snapchat and MMP reporting, creating a more unified view of campaign performance and customer conversions.

The solution combines Snapchat's first-party signals with MMP-modeled signals, allowing campaigns to optimize toward MMP-attributed outcomes while maintaining consistent performance measurement. To evaluate the impact, VOGACLOSET conducted a controlled test comparing campaigns using Unified Attribution against a control group optimized using standard Snap outcomes.

The improved measurement framework provided greater visibility into Snapchat's contribution across the conversion journey, enabling more efficient optimization and stronger business performance.

Driving More Installs, Purchases, and Revenue

By optimizing with Unified Attribution, VOGACLOSET successfully increased acquisition volume while improving overall campaign efficiency and profitability.

As reported by Adjust, the campaign delivered:

• 58%+ increase in app installs

• 19% increase in purchases

• 12%+ increase in revenue

Following the successful test, VOGACLOSET expanded its Unified Attribution strategy and plans to scale the solution across additional GCC markets.