6thStreet
Eager to raise brand awareness in Saudi Arabia, 6thStreet ran a creator-led Snapchat campaign that drove full-funnel results for the online retailer during a notoriously difficult time in its commercial calendar.
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"At 6thStreet, our promise is built on authentic brands and our commitment to honor the customer's time. By collaborating with Snapchat and leveraging HALO AI, we were able to showcase our curated fashion in a way that felt genuinely local and authentic. These results show that when you lead with an authentic message and support it with gold-standard delivery experience, you don't just win a customer, you win their trust."
- Vivek Rajukumar, CEO, 6thStreet
Putting 6thStreet on the Map
6thStreet is the premier destination for authentic, curated fashion in the GCC. With a portfolio of over 1,200+ global brands, the online retailer was on a mission to raise brand awareness among consumers in Saudi Arabia. Eager to foster an authentic connection with its target audience, 6thStreet turned to Snap.
As the region’s most trusted space for real-time, unfiltered connection, Snap could pair 6thStreet’s logistical efficiency, including its signature 90-minute delivery in Riyadh and Jeddah, with a storytelling approach that felt truly authentic. Snap creators could put 6thStreet on the map – but it didn’t stop there. Enter Snap’s partner, Halo AI.
Connection through Collaboration
Halo AI, an AI-powered platform allowed 6thStreet to co-create with local creators at scale, making the path to creator discovery and collaboration very simple. Its collaboration, known as ‘The Modern Closet’, expertly fused the variety of 6thStreet with the voices of creators. To raise awareness in a market as competitive as Saudi’s, the brand matched 12 specific creators to curated collections, ensuring that the 1,200+ brand catalog felt personally tailored to the Saudi consumer.
Combining UX overviews of the brand’s website with authentic shopping haul videos and the promise of the 90-minute delivery service, the creator campaign brought audiences on a journey from discovery to delivery – and turned 6thStreet’s logistics into a lifestyle perk. To ensure these authentic stories reached the widest possible audience, 6thStreet amplified high-performing creator content through Snap Ads and Sponsored Snaps.
This campaign demonstrated how creator-led content can drive full-funnel impact when combined with strategic paid amplification. Partnering with local Snapchat creators helped deliver authentic, culturally relevant storytelling in the highly competitive Saudi market. By boosting top-performing content through Snap Ads and Story Ads, we scaled reach while maintaining native engagement. The results reinforced that creator content, when distributed effectively, can drive both brand awareness and lower-funnel performance.
Amandeep Kaur Dhanoa, Senior Digital Marketing Manager
Making it in a New Market
The campaign, designed to prove that the retailer is right up Snapchatters’ street, reached over six million people. In its mission to boost awareness, 6thStreet attracted new customers, generated sales and drove incremental app installs, successfully moving the needle on both brand love and business performance.
By leveraging content creators, who focused on curating fashion finds, over the course of its three-week campaign, 6thStreet achieved a 48% YoY growth in MAU’s (vs BAU month), as shoppers returned to a platform they felt understood their personal style.
By amplifying this high-performing creator content through Snap Ads and Sponsored Snaps, the brand turned real-world recommendations into a powerful growth engine. Leading with content that felt native to the platform meant 6thStreet achieved 65% lower CPMs than industry benchmarks and boosted brand awareness by 4 pts. 2
6thStreet’s collaboration with Snapchat creators, combined with paid boosting, also led to 40% increase in new buyers and a 58% YoY growth in app installs 1. These results were made all the more impactful as they happened in a month when 6thStreet typically records a steep decline in sales. Talk about tailored for success.
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