Snapchatters got into character. STARZPLAY got 32% more subscribers.
The Story
STARZPLAY is a subscription video-on-demand service that streams Hollywood and Arabic movies, TV shows, documentaries, kids’ entertainment, and original content to 20 countries across MENA. STARZPLAY wanted to announce and raise awareness of their new partnership with Snapchat.
The Solution
As part of this initiative, STARZPLAY launched its very-own “Home of Anime” AR Lens that transformed Snapchatters into anime characters. It ran alongside Snap Ads, Story Ads, and Commercials.
The Result
This STARZPLAY campaign on Snapchat contributed to a 32% increase in new users. 1
Real business results,
powered by Snap AR.
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