Al Romansiah
Al Romansiah, one of Saudi Arabia’s leading traditional food brands, used Snapchat’s Sponsored Snaps to launch their new Meat Box, achieving standout awareness and cost efficiency that outperformed both industry benchmarks and its own historical averages.
Al Romansiah has built its reputation as one of the most iconic restaurant brands in Saudi Arabia, transforming beloved traditional dishes like Kabsa and Mandi into a modern, scalable dining experience. With operations spanning dine-in, delivery, and catering, the brand has long provided both cultural authenticity and contemporary convenience.
As it prepared to launch its new “Meat Box” product, Al Romansiah faced a familiar challenge for established brands: how to stay true to its roots while introducing a new product in a competitive digital ad market.
After seeing promising results from their first, more traditional Snapchat campaigns, the Al Romansiah team turned to one of the platform’s newest and most engaging placements for its upcoming launch: Sponsored Snaps in the Chat Feed. The new format allows brands to appear directly in users’ Chat Feed without triggering push notifications, affording advertisers a natural and native way to reach Snapchatters where they spend much of their time.
The Sponsored Snap featured Al Romansiah’s new Meat Box, presented in a visually rich style that kept in line with the brand’s cultural authenticity. Sponsored Snaps can be used across awareness, consideration, and conversion objectives, with their coveted placement providing incremental reach compared to other surfaces.
The campaign was configured with Snap’s auction bidding strategy to ensure that the ad delivered at scale and at an efficient cost:
13.7M impressions 1
87% lower CPM vs. historical average 2
75% lower CPM vs. industry benchmarks 3
The campaign exceeded expectations, delivering awareness at scale while achieving costs far below both account averages and industry benchmarks. Beyond the numbers, it demonstrated that leaning into newer ad formats can help even traditional, heritage-driven brands find fresh momentum.
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