Engage your audience directly with Sponsored Snaps
Your brand can chat with Snapchatters directly on our most popular tab. Join the conversation with a Sponsored Snap.
Sponsored Snaps are a new ad format that allows you to send Snaps directly to your audience and appear in Snapchat’s most popular tab. Recipients can reply, putting you in a direct chat with your customers.
Why use Sponsored Snaps?
Drive awareness, consideration and conversion in a single, full-funnel ad placement. Sponsored Snaps have been shown to drive large increases in conversion volumes and corresponding decreases in CPA vs traditional ads.
Chat is the most used tab on Snapchat, with 80% of Snapchatters using it on a regular basis. 1
Sponsored Snaps that get opened drive 2x higher conversions per full-screen ad view. 2
Sponsored Snaps drive 14% higher unique pixel ad converters and 18% higher
app ad converters. 3
How does it work?
Sponsored Snaps allow you to reach potential customers directly in chat.
Step 1
Send a Snap directly to the Chat Feed
Step 2
Snapchatters can open to view your Snap with a full screen experience
Step 3
Snapchatters return to Chat Feed
Step 4
Opening the Snap again leads to Chat, with optional response from advertiser. Snapchatters also have the opportunity to click through a url you provide.
Best Practices for Sponsored Snaps
Here are a few tips to get you started.
Public profiles are easily discoverable from Snaps. Engage your audience by posting regularly, completing and verifying your profile, and offering value through giveaways, discounts, or useful information.
Your headline is the first thing people will see in your sponsored chat. Keep it short (24-28 characters), spark curiosity, and keep your tone casual.
For your Snap itself, try UGC-style video under 10 seconds. Grab attention early, and make use of Snap’s language and UI elements, like our text bar.
Ready To Get Started?
Create a Sponsored Snap now and join the conversation. Or, sign up for our new newsletter to continue learning about Snapchat Ads.
FAQ
What are Sponsored Snaps on Snapchat?
Sponsored Snaps are full-screen video or image ads delivered in Snapchat’s Chat Feed. These native-style ads appear just like organic Snaps, helping brands engage users in the app’s most frequently used surface. Learn more about Snapchat ad formats.
How do Sponsored Snaps compare to other Snapchat ad formats?
Unlike Snap Ads or Story Ads, Sponsored Snaps appear directly in Chat—the most used part of the app—with no push notification. This makes them feel native while driving performance across awareness, consideration, and conversion stages.
How do I create a Sponsored Snap ad?
To create a Sponsored Snap, you’ll need vertical video or image assets (9:16), a CTA, and a Snap Ads account. Get started with Snapchat Ads Manager.
Are there restrictions on Sponsored Snaps?
Yes, there are several restrictions that apply to Sponsored Snaps:
Competitive platforms are not allowed: Ads promoting social or messaging platforms are blocked from Chat Feed delivery.
No offer-based ads: Sponsored Snaps with specific offer details (e.g., discounts, promotions) are not eligible for Chat Feed.
Not available in the EU: Sponsored Snaps are not served to Snapchatters located in the European Union due to privacy regulations.
No HEC ads: Ads related to Health, Employment, or Credit (HEC) categories are restricted from Sponsored Snap placements.
Public Profile required: Ad accounts must have a linked Public Profile to deliver Sponsored Snaps in the Chat Feed.