Tim Hortons® served 3.6 million Canadians a virtual surprise.

Tim Hortons® first opened its doors in 1964 in Hamilton, Ontario and has captured the hearts and taste buds of Canadians ever since. They’re now proud to be Canada’s largest restaurant chain, serving over 5 million cups of coffee every day.¹ More than a coffee and bake shop, Tim Hortons is part of the fabric of Canada and a proud symbol of their country and its values.

Their new Filled Ring Dream Donuts in Strawberry Shortcake and Vanilla Cream Puff flavours represented another step in Tim Hortons’ core innovation of focusing on the food and beverages their guests already love to up their game. To help launch these new donuts, Tim Hortons turned to Snapchat.

Tim Hortons and Snapchat created a Dream Donuts Lens that invited Canadian Snapchatters to pick their favorite Dream Filled Donut flavour and take a bite! As Snapchatters “ate” the virtual donut, the Lens experience evolved and celebrated that specific flavour. Snapchatters were then encouraged to tap through to the Tim Hortons App to place their next order. 

Tim Hortons reached 3.6 million unique Snapchatters with its Dream Donuts AR Lens.²